{"id":10804,"date":"2023-12-05T16:00:40","date_gmt":"2023-12-05T08:00:40","guid":{"rendered":"https:\/\/www.ztuzx.com\/?p=10804"},"modified":"2023-12-05T16:00:40","modified_gmt":"2023-12-05T08:00:40","slug":"%e8%89%be%e5%aa%92%e5%92%a8%e8%af%a2-2023%e5%b9%b4%e5%9b%bd%e4%ba%a7%e7%be%bd%e7%bb%92%e6%9c%8d%e6%b6%a8%e4%bb%b7%e4%ba%8b%e4%bb%b6%e5%95%86%e6%83%85%e7%9b%91%e6%b5%8b%e5%88%86","status":"publish","type":"post","link":"https:\/\/www.ztuzx.com\/?p=10804","title":{"rendered":"\u827e\u5a92\u54a8\u8be2 | 2023\u5e74\u201c\u56fd\u4ea7\u7fbd\u7ed2\u670d\u6da8\u4ef7\u201d\u4e8b\u4ef6\u5546\u60c5\u76d1\u6d4b\u5206\u6790\u62a5\u544a"},"content":{"rendered":"<p>\u8fd1\u65e5\uff0c\u8bdd\u9898\u201c\u56fd\u4ea7\u7fbd\u7ed2\u670d\u5356\u52307000\u5143\u201d\u767b\u4e0a\u5fae\u535a\u70ed\u641c\u7b2c\u4e00\uff0c\u5f15\u8d77\u7f51\u53cb\u5bf9\u56fd\u4ea7\u7fbd\u7ed2\u670d\u4ef7\u683c\u7684\u5173\u6ce8\u548c\u8ba8\u8bba\uff0c\u201c\u7fbd\u7ed2\u670d\u6da8\u4ef7\u628a\u5e02\u573a\u8ba9\u7ed9\u4e86\u519b\u5927\u8863\u201d\u3001\u201c\u6ce2\u53f8\u767b\u5e73\u5747\u4ef7\u683c\u5df2\u5347\u81f31600\u5143\u201d\u7b49\u56fd\u4ea7\u7fbd\u7ed2\u670d\u6da8\u4ef7\u76f8\u5173\u8bdd\u9898\u9891\u9891\u767b\u4e0a\u70ed\u641c\u3002iiMedia Research\uff08\u827e\u5a92\u54a8\u8be2\uff09\u6570\u636e\u663e\u793a\uff0c\u8fd1\u516b\u6210\u6d88\u8d39\u8005\u63a5\u53d71200\u5143\u4ee5\u4e0b\u7684\u7fbd\u7ed2\u670d\u3002\u622a\u6b6211\u670830\u65e5\uff0c\u201c\u56fd\u4ea7\u7fbd\u7ed2\u670d\u201d\u7f51\u7edc\u53e3\u7891\u5df2\u964d\u81f332.5\u3002\u7f51\u53cb\u89c2\u70b9\u5206\u5316\u660e\u663e\uff0c\u5448\u73b0\u652f\u6301\u3001\u4e2d\u7acb\u53ca\u53cd\u5bf9\u6001\u5ea6\uff0c\u4e8b\u4ef6\u8bba\u70b9\u96c6\u4e2d\u4e8e\u201c\u56fd\u8d27\u8be5\u4e0d\u8be5\u9ad8\u7aef\u201d\u3001\u201c\u4ef7\u683c\u4e0e\u8d28\u91cf\u662f\u5426\u6210\u6b63\u6bd4\u201d\u7b49\u95ee\u9898\u4e0a\u3002\u56fd\u8d27\u7fbd\u7ed2\u670d\u9ad8\u7aef\u5316\u662f\u5b9e\u73b0\u56fd\u8d27\u632f\u5174\u7684\u91cd\u8981\u9014\u5f84\uff0c\u6253\u7834\u201c\u56fd\u8d27\u7b49\u4e8e\u5e73\u4ef7\u201d\u7684\u523b\u677f\u5370\u8c61\u8fd8\u9700\u7528\u54c1\u8d28\u8bf4\u8bdd\u3002(\u300a\u827e\u5a92\u54a8\u8be2 | 2023\u5e74\u201c\u56fd\u4ea7\u7fbd\u7ed2\u670d\u6da8\u4ef7\u201d\u4e8b\u4ef6\u8206\u60c5\u76d1\u6d4b\u5206\u6790\u62a5\u544a\u300b\u5b8c\u6574\u9ad8\u6e05PDF\u7248\u517128\u9875\uff0c\u53ef\u70b9\u51fb\u6587\u7ae0\u5e95\u90e8\u62a5\u544a\u4e0b\u8f7d\u6309\u94ae\u8fdb\u884c\u62a5\u544a\u4e0b\u8f7d\uff09<\/p>\n<p>On November 22, 2023, the topic #Domestic down jacket sold to 7,000 yuan# hit the first microblogging hot search, causing netizens to pay attention to and discuss the price of domestic down jackets, \u201cdown jacket price hike ceded the market to the military coat\u201d, #bosideng average price has risen to 1,600 yuan# and other topics related to the price increase of domestic down jackets are frequently on the hot search\u3002 iiMedia Research data show that nearly 80% of consumers accept down jackets that cost less than 1,200 yuan\u3002<\/p>\n<p> As of November 30th, the Internet Word of Mouth (IWOM) for &#8220;domestic down jackets&#8221; has dropped to 32\u30025\u3002 In 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