{"id":10830,"date":"2023-12-05T23:00:54","date_gmt":"2023-12-05T15:00:54","guid":{"rendered":"https:\/\/www.ztuzx.com\/?p=10830"},"modified":"2023-12-05T23:00:54","modified_gmt":"2023-12-05T15:00:54","slug":"%e8%89%be%e5%aa%92%e5%92%a8%e8%af%a2-2023%e5%b9%b4%e4%b8%ad%e5%9b%bd%e7%94%b5%e5%95%86%e5%8f%8c%e5%8d%81%e4%b8%80%e6%b6%88%e8%b4%b9%e5%a4%a7%e6%95%b0%e6%8d%ae%e7%9b%91%e6%b5%8b","status":"publish","type":"post","link":"https:\/\/www.ztuzx.com\/?p=10830","title":{"rendered":"\u827e\u5a92\u54a8\u8be2 | 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\u6218\u573a\uff0c\u4f20\u7edf\u7535\u5546\u5e73\u53f0\u5b88\u57ce\u3001\u65b0\u5174\u5e73\u53f0\u653b\u57ce\u7684\u5c40\u9762\u5f62\u6210\uff0c\u591a\u6e20\u9053\u3001\u591a\u5e73\u53f0\u5206\u6d41\u8d8b\u52bf\u4e0d\u53ef\u907f\u514d\uff0c\u5e73\u53f0\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\u3002(\u300a\u827e\u5a92\u54a8\u8be2 | 2023\u5e74\u4e2d\u56fd\u7535\u5546\u201c\u53cc\u5341\u4e00\u201d\u6d88\u8d39\u5927\u6570\u636e\u76d1\u6d4b\u62a5\u544a\u300b\u5b8c\u6574\u9ad8\u6e05PDF\u7248\u517136\u9875\uff0c\u53ef\u70b9\u51fb\u6587\u7ae0\u5e95\u90e8\u62a5\u544a\u4e0b\u8f7d\u6309\u94ae\u8fdb\u884c\u62a5\u544a\u4e0b\u8f7d\uff09<\/p>\n<p>In the first three quarters of 2023, e-commerce played a positive role in expanding domestic demand, stabilizing foreign trade, and deepening international cooperation, and the sales of national live e-commerce reached 1\u300298 trillion yuan, an increase of 60\u30026%\u3002According to the latest &#8220;2023 China E-commerce&#8217;Double Eleven&#8217;Consumption Big Data Monitoring Report&#8221; released by iiMedia Research, a third-party data mining and analysis agency in the global new economy industry, the age of consumers participating in the &#8220;Double Eleven&#8221; activity in 2023 is concentrated between 26 and 40 years old, accounting for 76%\u3002<\/p>\n<p> In 2023, &#8220;Double Eleven&#8221; Tmall visited more than 800 million users in the whole cycle, and 402 brands traded more than 100 million yuan; Jingdong sales of more than 60 brands exceeded 1 billion yuan, and the total number of viewers exceeded 380 million\u3002 With the participation of short video platforms such as Douyin, Little Red Book, and bilibili in the &#8220;Double Eleven&#8221; battlefield, the situation of traditional e-commerce platforms defending the city and emerging platforms occupying the city has formed, and the trend of multi-channel and multi-platform diversion is inevitable, and platform competition is becoming increasingly fierce\u3002<\/p>\n<p>(\u201ciiMedia Report | 2023 China&#8217;s e-commerce &#8216;Double Eleven&#8217; consumption big data monitoring report\u201dfull version has 36 pages, please click the download button at the bottom of the article to download the 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src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2023\/12\/1701788451635_3.jpg' alt='\u53cc\u5341\u4e00\u6d88\u8d39\u6570\u636e\u5206\u6790__\u53cc\u5341\u4e00\u6d88\u8d39\u8005\u6570\u636e' \/><\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2023\/12\/1701788451635_4.jpg' alt='\u53cc\u5341\u4e00\u6d88\u8d39\u6570\u636e\u5206\u6790_\u53cc\u5341\u4e00\u6d88\u8d39\u8005\u6570\u636e_' 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\/><\/p>\n<p>\u501f\u52a9\u672c\u5730\u96f6\u552e\u5e73\u53f0\uff0c\u7ebf\u4e0b\u5b9e\u4f53\u7a81\u56f4\u201c\u53cc\u5341\u4e00\u201d<\/p>\n<p>\u501f\u52a9\u56e2\u8d2d\u3001\u76f4\u64ad\u3001\u4e07\u80fd\u5238\u7b49\u5f62\u5f0f\uff0c\u7ebf\u4e0b\u96f6\u552e\u8fce\u6765\u7206\u53d1\u3002\u5b9e\u4f53\u5e97\u901a\u8fc7\u5fae\u4fe1\u793e\u7fa4\u3001\u7ebf\u4e0a\u76f4\u64ad\u3001\u7f8e\u56e2\u3001\u5c0f\u7ea2\u4e66\u3001\u6296\u97f3\u5e73\u53f0\u7b49\u6e20\u9053\uff0c\u4ee5\u201c\u7ebf\u4e0b\u201d\u878d\u5408\u201c\u7ebf\u4e0a\u201d\u7684\u65b9\u5f0f\uff0c\u6301\u7eed\u6269\u5927\u201c\u53cc\u5341\u4e00\u201d\u6d3b\u52a8\u7684\u5438\u5f15\u529b\u548c\u53c2\u4e0e\u5ea6\uff1b\u76f4\u64ad\u6210\u4e3a\u5404\u5730\u5546\u573a\u62a2\u6ee9\u201c\u53cc\u5341\u4e00\u201d\u7684\u65b0\u73a9\u6cd5\uff0c\u672c\u5730\u5546\u8d85\u54c1\u724c\u4f9d\u6258\u957f\u671f\u79ef\u7d2f\u7684\u53e3\u7891\u4e0e\u4fe1\u4efb\uff0c\u901a\u8fc7\u672c\u5730\u96f6\u552e\u5e73\u53f0\u7684\u52a9\u529b\uff0c\u8fdb\u4e00\u6b65\u63d0\u5347\u4ece\u201c\u79cd\u8349\u201d\u5230\u4ea4\u6613\u7684\u8f6c\u5316\u6548\u7387\u3002\u672a\u6765\uff0c\u7ebf\u4e0a\u7ebf\u4e0b\u9f50\u53d1\u529b\uff0c\u5546\u54c1\u96f6\u552e\u4e0e\u670d\u52a1\u96f6\u552e\u878d\u5408<a href='https:\/\/www.ztuzx.com\/'>\u4e2d\u6d82\u54c1\u724c\u7f51<\/a>\uff0c\u6709\u671b\u6210\u4e3a\u5404\u5730\u5546\u8d85\u6570\u5b57\u5316\u7ecf\u8425\u7684\u65b0\u5e38\u6001\u3002<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2023\/12\/1701788451635_6.jpg' alt='\u53cc\u5341\u4e00\u6d88\u8d39\u8005\u6570\u636e_\u53cc\u5341\u4e00\u6d88\u8d39\u6570\u636e\u5206\u6790_' \/><\/p>\n<p>\u76f4\u64ad\u7535\u5546\u5e73\u53f0\u5e02\u573a\u5360\u6709\u7387\u7a33\u6b65\u63d0\u5347<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2023\/12\/1701788451635_7.png' alt='\u53cc\u5341\u4e00\u6d88\u8d39\u8005\u6570\u636e__\u53cc\u5341\u4e00\u6d88\u8d39\u6570\u636e\u5206\u6790' 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src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2023\/12\/1701788451635_8.jpg' alt='\u53cc\u5341\u4e00\u6d88\u8d39\u8005\u6570\u636e__\u53cc\u5341\u4e00\u6d88\u8d39\u6570\u636e\u5206\u6790' \/><\/p>\n<p>\u201c\u53cc\u5341\u4e00\u201d\u6d88\u8d39\u652f\u51fa\u7b26\u5408\u9884\u671f\u6548\u679c<\/p>\n<p>iiMedia 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alt='_\u53cc\u5341\u4e00\u6d88\u8d39\u8005\u6570\u636e_\u53cc\u5341\u4e00\u6d88\u8d39\u6570\u636e\u5206\u6790' \/><\/p>\n<p>2023\u5e74\u4e2d\u56fd\u201c\u53cc\u5341\u4e00\u201d\u7f51\u7edc\u53e3\u7891\u53ca\u5a92\u4f53\u5173\u6ce8\u5ea6\u76d1\u6d4b<\/p>\n<p>2023\u5e7410\u6708\u521d\uff0c\u4eac\u4e1c\u3001\u6dd8\u5b9d\u3001\u6296\u97f3\u3001\u5feb\u624b\u7b49\u5e73\u53f0\u5df2\u9646\u7eed\u53ec\u5f00\u201c\u53cc\u5341\u4e00\u201d\u5546\u5bb6\u5927\u4f1a\uff0c\u5404\u5e73\u53f0\u6697\u6697\u84c4\u529b\uff0c\u516c\u5e03\u62db\u5546\u89c4\u5219\u53ca\u6700\u65b0\u73a9\u6cd5\uff0c\u5168\u529b\u4e89\u593a\u201c\u53cc\u5341\u4e00\u201d\u4e3b\u6218\u573a 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src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2023\/12\/1701788451635_13.jpg' alt='\u53cc\u5341\u4e00\u6d88\u8d39\u8005\u6570\u636e__\u53cc\u5341\u4e00\u6d88\u8d39\u6570\u636e\u5206\u6790' 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