{"id":12187,"date":"2024-03-30T12:00:56","date_gmt":"2024-03-30T04:00:56","guid":{"rendered":"https:\/\/www.ztuzx.com\/?p=12187"},"modified":"2024-03-30T12:00:56","modified_gmt":"2024-03-30T04:00:56","slug":"%e8%89%be%e5%aa%92%e5%92%a8%e8%af%a2%ef%bd%9c2024%e5%b9%b4%e5%86%9c%e5%a4%ab%e5%b1%b1%e6%b3%89%e8%88%86%e8%ae%ba%e9%a3%8e%e6%b3%a2%e4%ba%8b%e4%bb%b6%e8%88%86%e6%83%85%e7%9b%91","status":"publish","type":"post","link":"https:\/\/www.ztuzx.com\/?p=12187","title":{"rendered":"\u827e\u5a92\u54a8\u8be2\uff5c2024\u5e74\u201c\u519c\u592b\u5c71\u6cc9\u8206\u8bba\u98ce\u6ce2\u201d\u4e8b\u4ef6\u8206\u60c5\u76d1\u6d4b\u5206\u6790\u62a5\u544a"},"content":{"rendered":"<p>2024\u5e74\u4e8c\u6708\u672b\uff0c\u4e00\u4e2a\u88ab\u7f51\u53cb\u8ba4\u4e3a\u7f3a\u4e4f\u8bda\u610f\u7684\u82b1\u5708\u60bc\u5ff5\uff0c\u5f15\u8d77\u4e86\u5168\u7f51\u5bf9\u519c\u592b\u5c71\u6cc9\u4ee5\u53ca\u519c\u592b\u5c71\u6cc9\u521b\u59cb\u4eba\u949f\u6671\u6671\u7684\u8bae\u8bba\u3002\u5168\u7403\u65b0\u7ecf\u6d4e\u4ea7\u4e1a\u7b2c\u4e09\u65b9\u6570\u636e\u6316\u6398\u548c\u5206\u6790\u673a\u6784iiMedia Research\uff08\u827e\u5a92\u54a8\u8be2\uff09\u6700\u65b0\u53d1\u5e03\u7684\u300a2024\u5e74\u201c\u519c\u592b\u5c71\u6cc9\u8206\u8bba\u98ce\u6ce2\u201d\u4e8b\u4ef6\u8206\u60c5\u76d1\u6d4b\u5206\u6790\u62a5\u544a\u300b\u6570\u636e\u663e\u793a\uff0c\u622a\u81f33\u670812\u65e5\uff0c\u201c\u519c\u592b\u5c71\u6cc9\u201d\u7684\u7f51\u7edc\u53e3\u7891\u75313\u67081\u65e5\u768458.1\u964d\u81f33\u670812\u65e5\u768432.0\u3002\u6700\u53d7\u7f51\u6c11\u70ed\u8bae\u7684\u8bdd\u9898\u4ece\u521b\u59cb\u4eba\u7684\u6545\u4e8b\uff0c\u8f6c\u5411\u519c\u592b\u5c71\u6cc9\u7684\u5305\u88c5\u4e0e\u949f\u6671\u6671\u513f\u5b50\u7684\u56fd\u7c4d\u95ee\u9898\u3002iiMedia Research\uff08\u827e\u5a92\u54a8\u8be2\uff09\u8c03\u7814\u6570\u636e\u663e\u793a\uff0c\u8d85\u534a\u6570\u7f51\u53cb\u8ba4\u4e3a\u4f01\u4e1a\u7684\u793e\u4f1a\u8d23\u4efb\u611f\u5df2\u7136\u6210\u4e3a\u5f71\u54cd\u4e00\u4e2a\u54c1\u724c\u7684\u5173\u952e\u56e0\u7d20\u3002\u672a\u6765\uff0c\u4ee5\u672c\u571f\u6587\u5316\u5ba3\u626c\u4f01\u4e1a\u54c1\u724c\u5f62\u8c61\uff0c\u4e5f\u8bb8\u662f\u66f4\u8d34\u8fd1\u6c11\u4f17\u7684\u9009\u62e9\u3002(\u300a\u827e\u5a92\u54a8\u8be2 | 2024\u5e74\u201c\u519c\u592b\u5c71\u6cc9\u8206\u8bba\u98ce\u6ce2\u201d\u4e8b\u4ef6\u8206\u60c5\u76d1\u6d4b\u5206\u6790\u62a5\u544a\u300b\u5b8c\u6574\u9ad8\u6e05PDF\u7248\u517128\u9875\uff0c\u53ef\u70b9\u51fb\u6587\u7ae0\u5e95\u90e8\u62a5\u544a\u4e0b\u8f7d\u6309\u94ae\u8fdb\u884c\u62a5\u544a\u4e0b\u8f7d\uff09<\/p>\n<p>In early March 2024, an insincere wreath of condolence set off an online debate about Nongfu Spring and its founder, Zhong Shanshan\u3002 According to the latest &#8220;Public Opinion Monitoring Report on the &#8216;Nongfu Spring Public Oopinion Storm&#8217; Incident in 2024&#8221; Nongfu Spring Public Opinion Storm &#8220;released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, Nongfu Spring Tiktok official flagship store sales fell by more than 90%\u3002 As of March 12th, the online reputation of &#8220;Nongfu Spring&#8221; dropped from 58\u3002<\/p>\n<p>1 on March 1st to 32\u30020 on March 12th\u3002 The most hotly debated topics on the Internet shifted from the story of the founder to the packaging of Nongfu Spring and the nationality of Zhong Shanshan&#8217;s son\u3002 According to iiMedia Research, more than half of netizens believe that a company&#8217;s sense of social responsibility has become a key factor affecting a brand\u3002 In the future, promoting the corporate brand image with local culture may be a choice closer to the people\u3002(\u201ciiMedia Report | Public Opinion Monitoring Report on the &#8220;Nongfu Spring Public Oopinion Storm&#8221; Incident in 2024\u201d full version has 28 pages, please click the download button at the bottom of the article to download the report)<\/p>\n<p>\u4ee5\u4e0b\u4e3a\u62a5\u544a\u5185\u5bb9\u8282\u9009\uff1a<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2024\/03\/1711771249769_0.jpg' alt='_\u827e\u5a92\u54a8\u8be2\uff5c2024\u5e74\u201c\u519c\u592b\u5c71\u6cc9\u8206\u8bba\u98ce\u6ce2\u201d\u4e8b\u4ef6\u8206\u60c5\u76d1\u6d4b\u5206\u6790\u62a5\u544a_\u827e\u5a92\u54a8\u8be2\uff5c2024\u5e74\u201c\u519c\u592b\u5c71\u6cc9\u8206\u8bba\u98ce\u6ce2\u201d\u4e8b\u4ef6\u8206\u60c5\u76d1\u6d4b\u5206\u6790\u62a5\u544a' 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alt='_\u827e\u5a92\u54a8\u8be2\uff5c2024\u5e74\u201c\u519c\u592b\u5c71\u6cc9\u8206\u8bba\u98ce\u6ce2\u201d\u4e8b\u4ef6\u8206\u60c5\u76d1\u6d4b\u5206\u6790\u62a5\u544a_\u827e\u5a92\u54a8\u8be2\uff5c2024\u5e74\u201c\u519c\u592b\u5c71\u6cc9\u8206\u8bba\u98ce\u6ce2\u201d\u4e8b\u4ef6\u8206\u60c5\u76d1\u6d4b\u5206\u6790\u62a5\u544a' \/><\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2024\/03\/1711771249769_4.jpg' alt='\u827e\u5a92\u54a8\u8be2\uff5c2024\u5e74\u201c\u519c\u592b\u5c71\u6cc9\u8206\u8bba\u98ce\u6ce2\u201d\u4e8b\u4ef6\u8206\u60c5\u76d1\u6d4b\u5206\u6790\u62a5\u544a_\u827e\u5a92\u54a8\u8be2\uff5c2024\u5e74\u201c\u519c\u592b\u5c71\u6cc9\u8206\u8bba\u98ce\u6ce2\u201d\u4e8b\u4ef6\u8206\u60c5\u76d1\u6d4b\u5206\u6790\u62a5\u544a_' \/><\/p>\n<p>\u201c\u949f\u6671\u6671\u201d\u8bdd\u9898\u7684\u60c5\u611f\u8d70\u52bf<\/p>\n<p>iiMedia 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alt='\u827e\u5a92\u54a8\u8be2\uff5c2024\u5e74\u201c\u519c\u592b\u5c71\u6cc9\u8206\u8bba\u98ce\u6ce2\u201d\u4e8b\u4ef6\u8206\u60c5\u76d1\u6d4b\u5206\u6790\u62a5\u544a_\u827e\u5a92\u54a8\u8be2\uff5c2024\u5e74\u201c\u519c\u592b\u5c71\u6cc9\u8206\u8bba\u98ce\u6ce2\u201d\u4e8b\u4ef6\u8206\u60c5\u76d1\u6d4b\u5206\u6790\u62a5\u544a_' \/><\/p>\n<p>\u5176\u4ed6\u996e\u7528\u6c34\u54c1\u724c\u7f51\u7edc\u53e3\u7891<\/p>\n<p>\u7ecf\u6b64\u4e8b\u4ef6\uff0c\u5176\u4ed6\u996e\u7528\u6c34\u54c1\u724c\u7f51\u7edc\u53e3\u7891\u53d7\u5230\u4e86\u4e00\u5b9a\u7a0b\u5ea6\u7684\u5f71\u54cd\u3002iiMedia 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alt='\u827e\u5a92\u54a8\u8be2\uff5c2024\u5e74\u201c\u519c\u592b\u5c71\u6cc9\u8206\u8bba\u98ce\u6ce2\u201d\u4e8b\u4ef6\u8206\u60c5\u76d1\u6d4b\u5206\u6790\u62a5\u544a__\u827e\u5a92\u54a8\u8be2\uff5c2024\u5e74\u201c\u519c\u592b\u5c71\u6cc9\u8206\u8bba\u98ce\u6ce2\u201d\u4e8b\u4ef6\u8206\u60c5\u76d1\u6d4b\u5206\u6790\u62a5\u544a' \/><\/p>\n<p>\u201c\u519c\u592b\u5c71\u6cc9\u8206\u8bba\u98ce\u6ce2\u201d\u4e8b\u4ef6\u5a92\u4f53\u5173\u6ce8\u5206\u5e03<\/p>\n<p>iiMedia Research\uff08\u827e\u5a92\u54a8\u8be2\uff09\u6570\u636e\u663e\u793a\uff0c\u201c\u519c\u592b\u5c71\u6cc9\u8206\u8bba\u98ce\u6ce2\u201d\u4e8b\u4ef6\u7684\u5a92\u4f53\u4f20\u64ad\u6e20\u9053\u4ee5\u95e8\u6237\u7f51\u7ad9\u4e3a\u4e3b\uff0c\u5e76\u4e0e\u81ea\u5a92\u4f53\u5f62\u6210\u4f20\u64ad\u77e9\u9635\u3002\u7f51\u6613\u3001\u4eca\u65e5\u5934\u6761\u7b49\u95e8\u6237\u7f51\u7ad9\u5e73\u53f0\u548c\u5fae\u535a\u7b49\u81ea\u5a92\u4f53\u5e73\u53f0\u5728\u6b64\u6b21\u4e8b\u4ef6\u4f20\u64ad\u4e2d\u53d1\u6325\u91cd\u8981\u4f5c\u7528\u3002<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2024\/03\/1711771249769_7.jpg' alt='\u827e\u5a92\u54a8\u8be2\uff5c2024\u5e74\u201c\u519c\u592b\u5c71\u6cc9\u8206\u8bba\u98ce\u6ce2\u201d\u4e8b\u4ef6\u8206\u60c5\u76d1\u6d4b\u5206\u6790\u62a5\u544a__\u827e\u5a92\u54a8\u8be2\uff5c2024\u5e74\u201c\u519c\u592b\u5c71\u6cc9\u8206\u8bba\u98ce\u6ce2\u201d\u4e8b\u4ef6\u8206\u60c5\u76d1\u6d4b\u5206\u6790\u62a5\u544a' \/><\/p>\n<p>\u201c\u519c\u592b\u5c71\u6cc9\u8206\u8bba\u98ce\u6ce2\u201d\u4e8b\u4ef6\u5a92\u4f53\u89c2\u70b9<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2024\/03\/1711771249769_8.webp' alt='_\u827e\u5a92\u54a8\u8be2\uff5c2024\u5e74\u201c\u519c\u592b\u5c71\u6cc9\u8206\u8bba\u98ce\u6ce2\u201d\u4e8b\u4ef6\u8206\u60c5\u76d1\u6d4b\u5206\u6790\u62a5\u544a_\u827e\u5a92\u54a8\u8be2\uff5c2024\u5e74\u201c\u519c\u592b\u5c71\u6cc9\u8206\u8bba\u98ce\u6ce2\u201d\u4e8b\u4ef6\u8206\u60c5\u76d1\u6d4b\u5206\u6790\u62a5\u544a' \/><\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2024\/03\/1711771249769_9.jpg' alt='\u827e\u5a92\u54a8\u8be2\uff5c2024\u5e74\u201c\u519c\u592b\u5c71\u6cc9\u8206\u8bba\u98ce\u6ce2\u201d\u4e8b\u4ef6\u8206\u60c5\u76d1\u6d4b\u5206\u6790\u62a5\u544a__\u827e\u5a92\u54a8\u8be2\uff5c2024\u5e74\u201c\u519c\u592b\u5c71\u6cc9\u8206\u8bba\u98ce\u6ce2\u201d\u4e8b\u4ef6\u8206\u60c5\u76d1\u6d4b\u5206\u6790\u62a5\u544a' \/><\/p>\n<p>\u201c\u519c\u592b\u5c71\u6cc9\u8206\u8bba\u98ce\u6ce2\u201d\u4e8b\u4ef6\u7f51\u6c11\u5173\u6ce8\u5ea6<\/p>\n<p>iiMedia Research\uff08\u827e\u5a92\u54a8\u8be2\uff09\u8c03\u7814\u6570\u636e\u663e\u793a\uff0c\u5927\u591a\u6570\u7f51\u6c11\u5bf9\u201c\u519c\u592b\u5c71\u6cc9\u8206\u8bba\u98ce\u6ce2\u201d\u4e8b\u4ef6\u8f83\u4e3a\u5173\u6ce8\uff0c\u5176\u4e2d57.6%\u7684\u7f51\u53cb\u91cd\u70b9\u5173\u6ce8\u8fc7\u201c\u519c\u592b\u5c71\u6cc9\u8206\u8bba\u98ce\u6ce2\u201d\u4e8b\u4ef6\uff0c39.6%\u7684\u7f51\u53cb\u770b\u5230\u8fc7\u4f46\u6ca1\u6df1\u5165\u4e86\u89e3\u76f8\u5173\u4e8b\u4ef6\u3002\u201c\u519c\u592b\u5c71\u6cc9\u8206\u8bba\u98ce\u6ce2\u201d\u4e8b\u4ef6\u8d34\u8fd1\u6c11\u4f17\u751f\u6d3b\u5b9e\u9645\uff0c\u7b26\u5408\u4eba\u4eec\u7684\u730e\u5947\u5fc3\u7406\uff0c\u7f51\u53cb\u56f4\u7ed5\u519c\u592b\u5c71\u6cc9\u7684\u5305\u88c5\u95ee\u9898\u3001\u949f\u6671\u6671\u4e0e\u5a03\u54c8\u54c8\u4ee5\u53ca\u949f\u6671\u6671\u81ea\u8eab\u7b49\u6545\u4e8b\u5c55\u5f00\u6fc0\u70c8\u8ba8\u8bba\u3002<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2024\/03\/1711771249769_10.jpg' alt='\u827e\u5a92\u54a8\u8be2\uff5c2024\u5e74\u201c\u519c\u592b\u5c71\u6cc9\u8206\u8bba\u98ce\u6ce2\u201d\u4e8b\u4ef6\u8206\u60c5\u76d1\u6d4b\u5206\u6790\u62a5\u544a__\u827e\u5a92\u54a8\u8be2\uff5c2024\u5e74\u201c\u519c\u592b\u5c71\u6cc9\u8206\u8bba\u98ce\u6ce2\u201d\u4e8b\u4ef6\u8206\u60c5\u76d1\u6d4b\u5206\u6790\u62a5\u544a' \/><\/p>\n<p>\u201c\u519c\u592b\u5c71\u6cc9\u8206\u8bba\u98ce\u6ce2\u201d\u4e8b\u4ef6\u7f51\u6c11\u770b\u6cd5<\/p>\n<p>iiMedia Research\uff08\u827e\u5a92\u54a8\u8be2\uff09\u8c03\u7814\u6570\u636e\u663e\u793a\uff0c\u5728\u201c\u519c\u592b\u5c71\u6cc9\u8206\u8bba\u98ce\u6ce2\u201d\u4e8b\u4ef6\u4e2d\uff0c\u7f51\u6c11\u89c2\u70b9\u51fa\u73b0\u5206\u5316\uff0c\u90e8\u5206\u7f51\u53cb\u8ba4\u4e3a\u54c1\u724c\u793e\u4f1a\u8d23\u4efb\u5fc3\u4e0e\u826f\u5fc3\u5f88\u91cd\u8981\uff0c\u652f\u6301\u62b5\u5236\u519c\u592b\u5c71\u6cc9\uff1b\u90e8\u5206\u7f51\u53cb\u76f8\u4fe1\u519c\u592b\u5c71\u6cc9\u7684\u54c1\u8d28\uff0c\u8ba4\u4e3a\u53ea\u662f\u4e00\u573a\u5546\u4e1a\u8425\u9500\uff1b\u4e5f\u6709\u90e8\u5206\u7f51\u53cb\u6307\u51fa\u5f53\u4e0b\u8ddf\u98ce\u968f\u610f\u5012\u6c34\u884c\u4e3a\u5b9e\u5c5e\u6d6a\u8d39\u3002<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2024\/03\/1711771249769_11.jpg' alt='_\u827e\u5a92\u54a8\u8be2\uff5c2024\u5e74\u201c\u519c\u592b\u5c71\u6cc9\u8206\u8bba\u98ce\u6ce2\u201d\u4e8b\u4ef6\u8206\u60c5\u76d1\u6d4b\u5206\u6790\u62a5\u544a_\u827e\u5a92\u54a8\u8be2\uff5c2024\u5e74\u201c\u519c\u592b\u5c71\u6cc9\u8206\u8bba\u98ce\u6ce2\u201d\u4e8b\u4ef6\u8206\u60c5\u76d1\u6d4b\u5206\u6790\u62a5\u544a' \/><\/p>\n<p>\u519c\u592b\u5c71\u6cc9\u5305\u88c5\u7684\u8ba8\u8bba\u60c5\u51b5<\/p>\n<p>\u5728\u672c\u6b21\u4e8b\u4ef6\u4e2d\uff0c\u5173\u4e8e\u519c\u592b\u5c71\u6cc9\u65d7\u4e0b\u4e1c\u65b9\u6811\u53f6\u3001\u8336\u03c0\u7b49\u4ea7\u54c1\u7684\u5305\u88c5\uff0c\u4e0d\u5c11\u7f51\u53cb\u63d0\u51fa\u8d28\u7591\uff0c\u8ba4\u4e3a\u5176\u8bbe\u8ba1\u4e2d\u542b\u6709\u65e5\u672c\u5143\u7d20\u3002iiMedia Research\uff08\u827e\u5a92\u54a8\u8be2\uff09\u8c03\u7814\u6570\u636e\u663e\u793a\uff0c63.07%\u7684\u7f51\u53cb\u5bf9\u6b64\u8868\u793a\u5341\u5206\u4ecb\u610f\uff0c\u5e76\u670983.58%\u7684\u7f51\u53cb\u8868\u793a\u4f1a\u5f71\u54cd\u5176\u540e\u7eed\u5bf9\u519c\u592b\u5c71\u6cc9\u4ea7\u54c1\u7684\u8d2d\u4e70\u3002<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2024\/03\/1711771249769_12.jpg' alt='\u827e\u5a92\u54a8\u8be2\uff5c2024\u5e74\u201c\u519c\u592b\u5c71\u6cc9\u8206\u8bba\u98ce\u6ce2\u201d\u4e8b\u4ef6\u8206\u60c5\u76d1\u6d4b\u5206\u6790\u62a5\u544a_\u827e\u5a92\u54a8\u8be2\uff5c2024\u5e74\u201c\u519c\u592b\u5c71\u6cc9\u8206\u8bba\u98ce\u6ce2\u201d\u4e8b\u4ef6\u8206\u60c5\u76d1\u6d4b\u5206\u6790\u62a5\u544a_' \/><\/p>\n<p>\u519c\u592b\u5c71\u6cc9\u5305\u88c5\u7684\u8ba8\u8bba\u60c5\u51b5<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2024\/03\/1711771249769_13.jpg' alt='\u827e\u5a92\u54a8\u8be2\uff5c2024\u5e74\u201c\u519c\u592b\u5c71\u6cc9\u8206\u8bba\u98ce\u6ce2\u201d\u4e8b\u4ef6\u8206\u60c5\u76d1\u6d4b\u5206\u6790\u62a5\u544a_\u827e\u5a92\u54a8\u8be2\uff5c2024\u5e74\u201c\u519c\u592b\u5c71\u6cc9\u8206\u8bba\u98ce\u6ce2\u201d\u4e8b\u4ef6\u8206\u60c5\u76d1\u6d4b\u5206\u6790\u62a5\u544a_' \/><\/p>\n<p>iiMedia Research\uff08\u827e\u5a92\u54a8\u8be2\uff09\u8c03\u7814\u6570\u636e\u663e\u793a\uff0c43.33%\u7684\u7f51\u6c11\u8ba4\u4e3a\u56fd\u8d27\u54c1\u724c\u5e94\u5f53\u5ba3\u4f20\u672c\u56fd\u6587\u5316\uff1b10.25%\u7684\u7f51\u6c11\u8ba4\u4e3a\u54c1\u724c\u7279\u8272\u4e0d\u540c\uff0c\u4e0d\u5fc5\u5439\u6bdb\u6c42\u75b5\uff1b2.84%\u7684\u7f51\u6c11\u8ba4\u4e3a\u5f88\u96be\u533a\u5206\u5230\u5e95\u662f\u4ec0\u4e48\u5143\u7d20\u3002\u827e\u5a92\u54a8\u8be2\u5206\u6790\u5e08\u8ba4\u4e3a\uff0c\u7f51\u53cb\u666e\u904d\u8d5e\u540c\u91c7\u7528\u672c\u56fd\u6587\u5316\u5ba3\u4f20\u56fd\u8d27\u54c1\u724c\u7684\u8425\u9500\u98ce\u683c\uff0c\u4e0d\u652f\u6301\u91c7\u7528\u5916\u56fd\u98ce\u683c\u5305\u88c5\u7684\u505a\u6cd5\u3002<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2024\/03\/1711771249769_14.jpg' alt='\u827e\u5a92\u54a8\u8be2\uff5c2024\u5e74\u201c\u519c\u592b\u5c71\u6cc9\u8206\u8bba\u98ce\u6ce2\u201d\u4e8b\u4ef6\u8206\u60c5\u76d1\u6d4b\u5206\u6790\u62a5\u544a_\u827e\u5a92\u54a8\u8be2\uff5c2024\u5e74\u201c\u519c\u592b\u5c71\u6cc9\u8206\u8bba\u98ce\u6ce2\u201d\u4e8b\u4ef6\u8206\u60c5\u76d1\u6d4b\u5206\u6790\u62a5\u544a_' \/><\/p>\n<p>\u7f51\u53cb\u5bf9\u519c\u592b\u5c71\u6cc9\u54c1\u724c\u8425\u9500\u7684\u770b\u6cd5<\/p>\n<p>iiMedia 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