\u5341\u5927\u54c1\u724c\u6392\u884c\u699c<\/a>\uff0c\u96f6\u552e\u5a92\u4f53\u662f\u4e00\u79cd\u53ef\u9760\u7684\u65b9\u5f0f\uff0c\u53ef\u4ee5\u6301\u7eed\u63d0\u4f9b\u5f3a\u5927\u7684\u589e\u91cf\u7ed3\u679c\u3002<\/p>\n\u5728\u589e\u91cf\u6d4b\u8bd5\u4e2d\uff0c\u6295\u653e\u8d5e\u52a9\u4ea7\u54c1\u5e7f\u544a\u7684\u7f8e\u56fd\u54c1\u724c\u7684\u6295\u8d44\u56de\u62a5\u7387\u8fbe\u5230\u4e86\u60ca\u4eba\u7684428%\u3002\u6295\u653e\u73b0\u573a\u5c55\u793a\u5e7f\u544a\u7684EMEA\u54c1\u724c\u7684\u6bcf\u7528\u6237\u9500\u552e\u989d\u589e\u957f\u4e86160%\u3002<\/p>\n
\u65b0\u52a0\u5165\u54c1\u724c<\/p>\n
\u5728\u4e00\u4e2a\u8d8a\u6765\u8d8a\u96be\u83b7\u5f97\u65b0\u5ba2\u6237\u7684\u4e16\u754c\u91cc\uff0c\u96f6\u552e\u5a92\u4f53\u88ab\u8bc1\u660e\u662f\u4e00\u4e2a\u5f3a\u6709\u529b\u7684\u83b7\u53d6\u5de5\u5177\u3002<\/p>\n
Criteo\u7684\u6570\u636e\u663e\u793a\uff0c\u5728\u670d\u88c5\u4e0e\u914d\u9970\u3001\u827a\u672f\u4e0e\u5a31\u4e50\u3001\u5065\u5eb7\u4e0e\u7f8e\u5bb9\u9886\u57df\uff0c\u6bcf5\u4e2a\u70b9\u51fb\u5e76\u8d2d\u4e70\u96f6\u552e\u5a92\u4f53\u5e7f\u544a\u7684\u6d88\u8d39\u8005\u4e2d\u5c31\u67093\u4e2a\u662f\u65b0\u54c1\u724c\u6d88\u8d39\u8005\u3002<\/p>\n
\u5e73\u5747\u8ba2\u5355\u503c<\/p>\n
\u79ef\u6781\u70b9\u51fb\u5e7f\u544a\u7684\u8d2d\u7269\u8005\u6709\u66f4\u9ad8\u7684\u5e73\u5747\u8ba2\u5355\u4ef7\u503c\u548c\u5e73\u5747\u5355\u4ef7\u3002<\/p>\n
\u867d\u7136\u5e7f\u544a\u70b9\u51fb\u8005\u4e00\u5f00\u59cb\u53ef\u80fd\u6709\u66f4\u9ad8\u7684\u8d2d\u4e70\u610f\u613f\uff0c\u4f46\u5f88\u660e\u663e\uff0c\u9047\u5230\u5e7f\u544a\u548c\u70b9\u51fb\u7684\u8d2d\u7269\u8005\u66f4\u6709\u53ef\u80fd\u82b1\u66f4\u591a\u7684\u94b1\u3002<\/p>\n
\u9500\u552e\u4efd\u989d<\/p>\n
\u6570\u5b57\u8d27\u67b6\u4e0a\u66f4\u591a\u7684\u53ef\u89c1\u6027\u53ef\u4ee5\u8ba9\u54c1\u724c\u6269\u5927\u9500\u91cf\uff0c\u5728\u5e02\u573a\u7ade\u4e89\u4e2d\u8131\u9896\u800c\u51fa\uff0c\u8fd9\u662f\u6bcf\u4e2a\u54c1\u724c\u7684\u9996\u8981\u4efb\u52a1\u3002<\/p>\n
\u5728\u9876\u7ea7\u96f6\u552e\u5546\u6295\u653e\u5e7f\u544a\u768414\u5929\u5185\uff0c\u6570\u5343\u4e2a\u54c1\u724c\u5728\u8be5\u7c7b\u522b\u7684\u603b\u9500\u552e\u989d\u4e2d\u6240\u5360\u7684\u6bd4\u4f8b\uff08\u4e5f\u79f0\u4e3a\u9500\u552e\u4efd\u989d\uff09\u53d1\u751f\u4e86\u663e\u8457\u53d8\u5316\u3002\u5728\u8fd9\u6bb5\u65f6\u95f4\u5185\uff0c\u4ed6\u4eec\u7684\u6709\u673a\u9500\u552e\u4efd\u989d\u5e73\u5747\u589e\u957f\u4e8659%\u3002<\/p>\n
OMNICHANNEL<\/p>\n
\u5728\u8d2d\u7269\u8fc7\u7a0b\u4e2d\uff0c\u7ebf\u4e0a\u548c\u7ebf\u4e0b\u7684\u63a5\u89e6\u70b9\u4e0d\u662f\u5b64\u7acb\u7684\uff0c\u5b83\u4eec\u7684\u6307\u6807\u4e5f\u4e0d\u5e94\u8be5\u5b64\u7acb\u3002\u6295\u8d44\u66f4\u591a\u7684\u5728\u7ebf\u5e7f\u544a\u6765\u63d0\u9ad8\u54c1\u724c\u7684\u6570\u5b57\u5f62\u8c61\u4e5f\u4f1a\u76f4\u63a5\u5f71\u54cd\u5230\u7ebf\u4e0b\u4e16\u754c\u3002<\/p>\n
\u7740\u773c\u4e8e\u5168\u6e20\u9053\u9500\u552e\u4e5f\u63d0\u4f9b\u4e86\u8de8\u63a5\u89e6\u70b9\u7684\u5b8c\u6574\u7684ROAS\u89c6\u56fe\u3002\u5f53\u5c06\u6d3b\u52a8\u5206\u6790\u6269\u5c55\u5230\u5305\u62ec\u79bb\u7ebf\u5f52\u56e0\u65f6\uff0c\u4e0e\u53ea\u5173\u6ce8\u5728\u7ebf\u5f52\u56e0\u7684\u6d3b\u52a8\u76f8\u6bd4\uff0c\u6d3b\u52a8\u7684\u5e73\u5747EROAS\u589e\u957f\u4e8642%\u3002<\/p>\n
\u200b\u6587\u6863\u94fe\u63a5\u5c06\u5206\u4eab\u5230199IT\u77e5\u8bc6\u661f\u7403\uff0c\u626b\u63cf\u4e0b\u9762\u4e8c\u7ef4\u7801\u5373\u53ef\u67e5\u9605\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"
\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\uff08ROAS\uff09\u4e00\u76f4\u662f\u8861\u91cf\u76c8\u5229\u80fd\u529b\u7684\u91cd\u8981\u6307\u6807\uff0c\u8fd9\u662f\u6709\u5145\u5206\u7406\u7531\u7684\u3002Criteo\u7684\u6570\u636e\u663e\u793a\uff0c\u96f6\u552e\u5a92\u4f53\u662f\u4e00\u79cd\u53ef\u9760\u7684\u65b9\u5f0f\uff0c\u53ef\u4ee5\u6301\u7eed\u63d0\u4f9b\u5f3a\u5927\u7684\u589e\u91cf\u7ed3\u679c\u3002\u5728\u589e\u91cf\u6d4b\u8bd5\u4e2d\uff0c\u6295\u653e\u8d5e\u52a9\u4ea7\u54c1\u5e7f\u544a\u7684\u7f8e\u56fd\u54c1\u724c\u7684\u6295\u8d44\u56de\u62a5\u7387\u8fbe\u5230\u4e86\u60ca\u4eba\u7684428%\u3002\u79ef\u6781\u70b9\u51fb\u5e7f\u544a\u7684\u8d2d\u7269\u8005\u6709\u66f4\u9ad8\u7684\u5e73\u5747\u8ba2\u5355\u4ef7\u503c\u548c\u5e73\u5747\u5355\u4ef7\u3002<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-12879","post","type-post","status-publish","format-standard","hentry","category-phb"],"_links":{"self":[{"href":"https:\/\/www.ztuzx.com\/index.php?rest_route=\/wp\/v2\/posts\/12879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ztuzx.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ztuzx.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ztuzx.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ztuzx.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12879"}],"version-history":[{"count":0,"href":"https:\/\/www.ztuzx.com\/index.php?rest_route=\/wp\/v2\/posts\/12879\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ztuzx.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ztuzx.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ztuzx.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}