{"id":13007,"date":"2024-08-26T18:02:53","date_gmt":"2024-08-26T10:02:53","guid":{"rendered":"https:\/\/www.ztuzx.com\/?p=13007"},"modified":"2024-08-26T18:02:53","modified_gmt":"2024-08-26T10:02:53","slug":"%e8%89%be%e5%aa%92%e5%92%a8%e8%af%a2%ef%bd%9c2024%e5%b9%b4%e4%b8%ad%e5%9b%bd%e6%9c%88%e9%a5%bc%e8%a1%8c%e4%b8%9a%e5%88%9b%e6%96%b0%e5%8f%91%e5%b1%95%e7%a0%94%e7%a9%b6%e6%8a%a5%e5%91%8a","status":"publish","type":"post","link":"https:\/\/www.ztuzx.com\/?p=13007","title":{"rendered":"\u827e\u5a92\u54a8\u8be2\uff5c2024\u5e74\u4e2d\u56fd\u6708\u997c\u884c\u4e1a\u521b\u65b0\u53d1\u5c55\u7814\u7a76\u62a5\u544a"},"content":{"rendered":"<p>2015\u5e74\u81f32023\u5e74\uff0c\u4e2d\u56fd\u6708\u997c\u5e02\u573a\u9500\u552e\u89c4\u6a21\u5448\u4e0a\u5347\u8d8b\u52bf\uff0c2023\u5e74\u8fbe271.3\u4ebf\u5143\uff0c\u9884\u8ba12025\u5e74\u4e2d\u56fd\u6708\u997c\u9500\u552e\u89c4\u6a21\u8fbe332.8\u4ebf\u5143\u3002\u968f\u7740\u5c45\u6c11\u6536\u5165\u6c34\u5e73\u7684\u63d0\u5347\u548c\u6d88\u8d39\u89c2\u5ff5\u7684\u8f6c\u53d8\uff0c\u6708\u997c\u4f5c\u4e3a\u4f20\u9012\u4eb2\u60c5\u3001\u53cb\u60c5\u4e0e\u5546\u52a1\u60c5\u8c0a\u7684\u8f7d\u4f53\uff0c\u5176\u5e02\u573a\u9700\u6c42\u65e5\u76ca\u65fa\u76db\u3002\u5168\u7403\u65b0\u7ecf\u6d4e\u4ea7\u4e1a\u7b2c\u4e09\u65b9\u6570\u636e\u6316\u6398\u548c\u5206\u6790\u673a\u6784iiMedia 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(\u300a\u827e\u5a92\u54a8\u8be2 | 2024\u5e74\u4e2d\u56fd\u6708\u997c\u884c\u4e1a\u521b\u65b0\u53d1\u5c55\u7814\u7a76\u62a5\u544a\u300b\u5b8c\u6574\u9ad8\u6e05PDF\u7248\u517141\u9875\uff0c\u53ef\u70b9\u51fb\u6587\u7ae0\u5e95\u90e8\u62a5\u544a\u4e0b\u8f7d\u6309\u94ae\u8fdb\u884c\u62a5\u544a\u4e0b\u8f7d\uff09<\/p>\n<p>From 2015 to 2023, the sales scale of the Chinese mooncake market showed an upward trend, reaching 27\u300213 billion yuan in 2023, and it is expected to reach 33\u300228 billion yuan by 2025\u3002 As residents&#8217; income levels increase and consumption concepts evolve, mooncakes, as carriers of family affection, friendship, and business sentiments, are seeing increasingly robust market demand\u3002 According to the latest &#8220;Research Report on Innovative Development of China&#8217;s Mooncake Industry in 2024&#8221; released by iiMedia Research, a third party data mining and analysis institution in the global new economy industry, as consumers&#8217; demands for food flavors become more diversified, flavor has emerged as the most critical factor for 43\u3002<\/p>\n<p>2% of consumers when purchasing mooncakes\u3002 Over 70% of consumers perceive Hong Kong mooncakes as diverse and innovative in flavor\u3002 In response to consumers&#8217; increasingly diverse and personalized needs, the mooncake industry has continued to introduce new flavors based on traditional tastes and develop mooncakes with health and wellness benefits to adapt to market changes\u3002 Through digital means such as online malls and live streaming sales, the industry achieves direct interaction and sales between brands and consumers, thereby broadening the market scope of mooncakes\u3002<\/p>\n<p>(\u201ciiMedia Report | Research Report on Innovative Development of China&#8217;s Mooncake Industry in 2024 \u201dfull version has 41 pages, please click the download button at the bottom of the article to download the 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src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2024\/08\/1724666566655_7.webp' alt='\u827e\u5a92\u54a8\u8be2\u5728\u4e1a\u754c\u600e\u4e48\u6837_\u827e\u5a92\u54a8\u8be2\u4e92\u8054\u7f51\u91d1\u878d_' \/><\/p>\n<p>\u7b2c\u4e8c\u7ae0 \u4e2d\u56fd\u6708\u997c\u884c\u4e1a\u53d1\u5c55\u73b0\u72b6\u53ca\u521b\u65b0\u8d8b\u52bf\u5206\u6790<\/p>\n<p>\u4e2d\u56fd\u6708\u997c\u4ea7\u4e1a\u94fe\u4ea7\u4e1a\u56fe\u8c31<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2024\/08\/1724666566655_8.webp' alt='_\u827e\u5a92\u54a8\u8be2\u5728\u4e1a\u754c\u600e\u4e48\u6837_\u827e\u5a92\u54a8\u8be2\u4e92\u8054\u7f51\u91d1\u878d' 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alt='\u827e\u5a92\u54a8\u8be2\u5728\u4e1a\u754c\u600e\u4e48\u6837_\u827e\u5a92\u54a8\u8be2\u4e92\u8054\u7f51\u91d1\u878d_' \/><\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2024\/08\/1724666566655_10.webp' alt='\u827e\u5a92\u54a8\u8be2\u5728\u4e1a\u754c\u600e\u4e48\u6837__\u827e\u5a92\u54a8\u8be2\u4e92\u8054\u7f51\u91d1\u878d' \/><\/p>\n<p>\u5e02\u573a\u89c4\u6a21\u6301\u7eed\u589e\u957f\uff0c\u76f4\u64ad\u7535\u5546\u4e3a\u6708\u997c\u5e02\u573a\u5e26\u6765\u65b0\u7684\u589e\u957f\u70b9<\/p>\n<p>iiMedia 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alt='\u827e\u5a92\u54a8\u8be2\u5728\u4e1a\u754c\u600e\u4e48\u6837_\u827e\u5a92\u54a8\u8be2\u4e92\u8054\u7f51\u91d1\u878d_' \/><\/p>\n<p>\u5e02\u573a\u9700\u6c42\uff1a\u6d88\u8d39\u8005\u53e3\u5473\u591a\u5143\u5316\uff0c\u52a9\u63a8\u6708\u997c\u4ea7\u54c1\u521b\u65b0<\/p>\n<p>iiMedia 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src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2024\/08\/1724666566655_13.webp' alt='_\u827e\u5a92\u54a8\u8be2\u5728\u4e1a\u754c\u600e\u4e48\u6837_\u827e\u5a92\u54a8\u8be2\u4e92\u8054\u7f51\u91d1\u878d' 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Research\uff08\u827e\u5a92\u54a8\u8be2\uff09\u6570\u636e\u663e\u793a\uff0c\u8f832021\u5e74\uff0c2024\u5e74\u6d88\u8d39\u8005\u5bf9\u9999\u6e2f\u6708\u997c\u7684\u559c\u597d\u5ea6\u6709\u6240\u63d0\u5347\uff0c39.3%\u7684\u6d88\u8d39\u8005\u503e\u5411\u4e8e\u5c06\u9999\u6e2f\u6708\u997c\u4f5c\u4e3a\u4e2d\u79cb\u4f73\u8282\u7684\u9009\u62e9\u3002<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2024\/08\/1724666566655_14.webp' alt='\u827e\u5a92\u54a8\u8be2\u5728\u4e1a\u754c\u600e\u4e48\u6837__\u827e\u5a92\u54a8\u8be2\u4e92\u8054\u7f51\u91d1\u878d' \/><\/p>\n<p>\u884c\u4e1a\u5730\u4f4d\uff1a\u201c\u9999\u6e2f\u5236\u9020\u201d\u4ee5\u9ad8\u54c1\u8d28\u4e0e\u521b\u65b0\u53e3\u5473\u8d62\u5f97\u5185\u5730\u5e02\u573a<\/p>\n<p>\u968f\u7740\u7ecf\u6d4e\u53d1\u5c55\u548c\u6d88\u8d39\u8005\u5bf9\u9ad8\u54c1\u8d28\u6708\u997c\u9700\u6c42\u7684\u589e\u52a0\uff0c\u9999\u6e2f\u6708\u997c\u54c1\u724c\u4e0d\u4ec5\u5728\u672c\u5730\u5e02\u573a\u5360\u636e\u91cd\u8981\u5730\u4f4d\uff0c\u8fd8\u6210\u529f\u5730\u901a\u8fc7\u7ca4\u6e2f\u6fb3\u5927\u6e7e\u533a\u7684\u878d\u5408\u4ee5\u53ca\u7535\u5546\u5e73\u53f0\u548c\u65b0\u96f6\u552e\u6a21\u5f0f\u7684\u8fd0\u7528\uff0c\u62d3\u5c55\u4e86\u5728\u5185\u5730\u5e02\u573a\u7684\u5f71\u54cd\u529b\u548c\u5360\u6709\u7387\u3002\u9999\u6e2f\u6708\u997c\u54c1\u724c\uff0c\u5982\u7f8e\u5fc3\u3001\u9526\u534e\u3001\u5143\u6717\u8363\u534e\u7b49\uff0c\u51ed\u501f\u5176\u9ad8\u7aef\u5e02\u573a\u7684\u5b9a\u4f4d\u3001\u5bf9\u9ad8\u54c1\u8d28\u7684\u575a\u6301\u4ee5\u53ca\u5728\u53e3\u5473\u521b\u65b0\u4e0a\u7684\u6210\u5c31\uff0c\u5728\u6d88\u8d39\u8005\u5fc3\u4e2d\u5efa\u7acb\u4e86\u826f\u597d\u7684\u53e3\u7891\u3002<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2024\/08\/1724666566655_15.webp' alt='\u827e\u5a92\u54a8\u8be2\u4e92\u8054\u7f51\u91d1\u878d_\u827e\u5a92\u54a8\u8be2\u5728\u4e1a\u754c\u600e\u4e48\u6837_' \/><\/p>\n<p>\u5171\u6027\u7279\u70b9\uff1a\u9999\u6e2f\u6708\u997c\u54c1\u724c\u7684\u4f18\u52bf\u5206\u6790<\/p>\n<p>\u9999\u6e2f\u6708\u997c\u54c1\u724c\u5171\u540c\u7684\u4f18\u52bf\u5728\u4e8e\u5176\u5bf9\u539f\u6599\u7684\u4e25\u683c\u91c7\u8d2d\u3001\u4f20\u7edf\u4e0e\u73b0\u4ee3\u76f8\u7ed3\u5408\u7684\u7cbe\u6e5b\u5de5\u827a\u3001\u4e0d\u65ad\u63a8\u9648\u51fa\u65b0\u7684\u53e3\u5473\u3001\u4e25\u683c\u7684\u56fd\u9645\u54c1\u8d28\u8ba4\u8bc1\u4ee5\u53ca\u9ad8\u7aef\u5e02\u573a\u5b9a\u4f4d\u3002\u8fd9\u4e9b\u7279\u70b9\u4e0d\u4ec5\u4f53\u73b0\u4e86\u9999\u6e2f\u6708\u997c\u54c1\u724c\u5bf9\u54c1\u8d28\u7684\u575a\u6301\uff0c\u4e5f\u5c55\u793a\u4e86\u9999\u6e2f\u6708\u997c\u5728\u521b\u65b0\u4e0e\u4f20\u7edf\u4e4b\u95f4\u627e\u5230\u7684\u72ec\u7279\u5e73\u8861\u3002<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2024\/08\/1724666566655_17.webp' alt='\u827e\u5a92\u54a8\u8be2\u4e92\u8054\u7f51\u91d1\u878d_\u827e\u5a92\u54a8\u8be2\u5728\u4e1a\u754c\u600e\u4e48\u6837_' \/><\/p>\n<p>\u9999\u6e2f\u6708\u997c\u6807\u6746\u6848\u4f8b\u4ee3\u8868\uff1a\u9526\u534e\uff08\u4e00\uff09<\/p>\n<p>\u9999\u6e2f\u9526\u534e\u98df\u54c1\u96c6\u56e2\u6709\u9650\u516c\u53f8\uff0c\u662f\u4e00\u5bb6\u4e13\u6ce8\u4e8e\u98df\u54c1\u9886\u57df\uff0c\u96c6\u5408\u7814\u53d1\u3001\u751f\u4ea7\u3001\u8425\u9500\u7b49\u591a\u4e2a\u65b9\u9762\u7684\u54c1\u724c\u8425\u9500\u7ba1\u7406\u96c6\u56e2\u3002\u9526\u534e\u96c6\u56e2\u62e5\u6709\u201c\u9526\u534e\u997c\u827a\u201d\u3001\u201c\u9526\u534e\u6708\u997c\u201d\u7b49\u4f17\u591a\u77e5\u540d\u5546\u6807\uff0c2010\u5e74\u7387\u5148\u4ee5\u201c\u9526\u534e\u6708\u997c\u201d\u7cfb\u5217\u4ea7\u54c1\u8fdb\u5165\u4e2d\u56fd\u5e02\u573a\u3002<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2024\/08\/1724666566655_18.webp' alt='\u827e\u5a92\u54a8\u8be2\u5728\u4e1a\u754c\u600e\u4e48\u6837_\u827e\u5a92\u54a8\u8be2\u4e92\u8054\u7f51\u91d1\u878d_' 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src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2024\/08\/1724666566655_19.webp' alt='\u827e\u5a92\u54a8\u8be2\u4e92\u8054\u7f51\u91d1\u878d_\u827e\u5a92\u54a8\u8be2\u5728\u4e1a\u754c\u600e\u4e48\u6837_' \/><\/p>\n<p>\u9999\u6e2f\u6708\u997c\u6807\u6746\u6848\u4f8b\u4ee3\u8868\uff1a\u9526\u534e\uff08\u4e09\uff09<\/p>\n<p>\u9526\u534e\u9ed1\u677e\u9732\u6d41\u5fc3\u5976\u9ec4\u6708\u997c\u662f\u9526\u534e\u98df\u54c1\u7684\u521b\u65b0\u4e4b\u4f5c\uff0c\u5b83\u5de7\u5999\u5730\u5c06\u897f\u5f0f\u98df\u6750\u9ed1\u677e\u9732\u4e0e\u7ecf\u5178\u7684\u5976\u9ec4\u6708\u997c\u76f8\u7ed3\u5408\uff0c\u6253\u9020\u51fa\u72ec\u7279\u7684\u53e3\u611f\u548c\u98ce\u5473\u3002\u8fd9\u6b3e\u6708\u997c\u4ee5\u5176\u6d53\u90c1\u7684\u5976\u9999\u3001\u7ec6\u817b\u7684\u6d41\u5fc3\u4ee5\u53ca\u9ed1\u677e\u9732\u5e26\u6765\u7684\u9999\u6c14\uff0c\u4e3a\u6d88\u8d39\u8005\u5e26\u6765\u524d\u6240\u672a\u6709\u7684\u5473\u89c9\u4f53\u9a8c\u3002iiMedia Research\uff08\u827e\u5a92\u54a8\u8be2\uff09\u6570\u636e\u663e\u793a\uff0c\u9526\u534e\u9ed1\u677e\u9732\u6d41\u5fc3\u5976\u9ec4\u6708\u997c\u8fde\u7eed\u4e09\u5e74\u9500\u91cf\u5168\u56fd\u7b2c\u4e00\u30101\u3011\uff0c2021\u5e74\u30012022\u5e74\u53ca2023\u5e74\u5176\u9500\u91cf\u5e02\u573a\u4efd\u989d\u5206\u522b\u4e3a49.2%\u300148.5%\u300149.0%\u3002<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2024\/08\/1724666566655_20.webp' alt='\u827e\u5a92\u54a8\u8be2\u4e92\u8054\u7f51\u91d1\u878d__\u827e\u5a92\u54a8\u8be2\u5728\u4e1a\u754c\u600e\u4e48\u6837' \/><\/p>\n<p>\u7b2c\u4e09\u7ae0 \u4e2d\u56fd\u6708\u997c\u884c\u4e1a\u6d88\u8d39\u8005\u6d1e\u5bdf\u5206\u6790<\/p>\n<p>\u4e2d\u56fd\u6708\u997c\u793c\u76d2\u884c\u4e1a\u6d88\u8d39\u8005\u753b\u50cf<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2024\/08\/1724666566655_21.webp' alt='\u827e\u5a92\u54a8\u8be2\u4e92\u8054\u7f51\u91d1\u878d_\u827e\u5a92\u54a8\u8be2\u5728\u4e1a\u754c\u600e\u4e48\u6837_' \/><\/p>\n<p>\u548c\u5bb6\u4eba\u5171\u4eab\u4e0e\u81ea\u5df1\u54c1\u5c1d\u662f\u6d88\u8d39\u8005\u8d2d\u4e70\u6708\u997c\u4e3b\u8981\u7528\u9014<\/p>\n<p>iiMedia Research\uff08\u827e\u5a92\u54a8\u8be2\uff09\u6570\u636e\u663e\u793a\uff0c62.9%\u7684\u6d88\u8d39\u8005\u8868\u793a\u8d2d\u4e70\u6708\u997c\u662f\u7528\u4e8e\u548c\u5bb6\u4eba\u5206\u4eab\uff0c74.1%\u7684\u6d88\u8d39\u8005\u8868\u793a\u8d2d\u4e70\u6708\u997c\u4e3b\u8981\u7528\u4e8e\u81ea\u5df1\u54c1\u5c1d\uff0c47.2%\u7684\u6d88\u8d39\u8005\u8d2d\u4e70\u6708\u997c\u7528\u4e8e\u9001\u793c\u3002\u827e\u5a92\u54a8\u8be2\u5206\u6790\u5e08\u8ba4\u4e3a\uff0c\u6708\u997c\u4e0d\u4ec5\u4ec5\u662f\u4e00\u79cd\u98df\u54c1\uff0c\u66f4\u662f\u4e00\u79cd\u60c5\u611f\u7684\u8f7d\u4f53\uff0c\u8c61\u5f81\u7740\u56e2\u5706\u548c\u4eb2\u60c5\u7684\u7d27\u5bc6\u8054\u7cfb\uff0c\u5f3a\u8c03\u4e86\u4e2d\u56fd\u4eba\u91cd\u89c6\u5bb6\u5ead\u548c\u7766\u4e0e\u8282\u65e5\u56e2\u805a\u7684\u6587\u5316\u4f20\u7edf\u3002<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2024\/08\/1724666566655_22.webp' alt='\u827e\u5a92\u54a8\u8be2\u4e92\u8054\u7f51\u91d1\u878d_\u827e\u5a92\u54a8\u8be2\u5728\u4e1a\u754c\u600e\u4e48\u6837_' \/><\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2024\/08\/1724666566655_23.jpg' alt='\u827e\u5a92\u54a8\u8be2\u4e92\u8054\u7f51\u91d1\u878d_\u827e\u5a92\u54a8\u8be2\u5728\u4e1a\u754c\u600e\u4e48\u6837_' \/><\/p>\n<p>\u7535\u5546\u5e73\u53f0\u548c\u7ebf\u4e0b\u8d85\u5e02\u662f\u6d88\u8d39\u8005\u4e3b\u8981\u8d2d\u4e70\u6e20\u9053<\/p>\n<p>iiMedia 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