{"id":13013,"date":"2024-08-27T18:02:34","date_gmt":"2024-08-27T10:02:34","guid":{"rendered":"https:\/\/www.ztuzx.com\/?p=13013"},"modified":"2024-08-27T18:02:34","modified_gmt":"2024-08-27T10:02:34","slug":"%e8%89%be%e5%aa%92%e5%92%a8%e8%af%a2%ef%bd%9c2024-2025%e5%b9%b4%e4%b8%ad%e5%9b%bd%e5%94%87%e9%83%a8%e5%bd%a9%e5%a6%86%e8%a1%8c%e4%b8%9a%e7%a0%94%e7%a9%b6%e5%8f%8a%e6%b6%88%e8%b4%b9%e6%b4%9e%e5%af%9f","status":"publish","type":"post","link":"https:\/\/www.ztuzx.com\/?p=13013","title":{"rendered":"\u827e\u5a92\u54a8\u8be2\uff5c2024-2025\u5e74\u4e2d\u56fd\u5507\u90e8\u5f69\u5986\u884c\u4e1a\u7814\u7a76\u53ca\u6d88\u8d39\u6d1e\u5bdf\u62a5\u544a"},"content":{"rendered":"<p>\u4e2d\u56fd\u5507\u90e8\u5f69\u5986\u4ea7\u54c1\u5e02\u573a\u89c4\u6a21\u5448\u4e0a\u5347\u8d8b\u52bf\uff0c2023\u5e74\u5230\u8fbe262.8\u4ebf\u5143\uff0c\u9884\u8ba12028\u5e74\u5c06\u8fbe379.5\u4ebf\u5143\u3002\u968f\u7740\u6d88\u8d39\u8005\u5ba1\u7f8e\u89c2\u5ff5\u7684\u4e0d\u65ad\u5347\u7ea7\u548c\u4e2a\u6027\u5316\u9700\u6c42\u7684\u65e5\u76ca\u589e\u957f\uff0c\u5507\u90e8\u5f69\u5986\u5e02\u573a\u6b63\u9010\u6b65\u5411\u591a\u5143\u5316\u3001\u7cbe\u7ec6\u5316\u65b9\u5411\u53d1\u5c55\u3002\u5168\u7403\u65b0\u7ecf\u6d4e\u4ea7\u4e1a\u7b2c\u4e09\u65b9\u6570\u636e\u6316\u6398\u548c\u5206\u6790\u673a\u6784iiMedia 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| 2024-2025\u5e74\u4e2d\u56fd\u5507\u90e8\u5f69\u5986\u884c\u4e1a\u7814\u7a76\u53ca\u6d88\u8d39\u6d1e\u5bdf\u62a5\u544a\u300b\u5b8c\u6574\u9ad8\u6e05PDF\u7248\u517139\u9875\uff0c\u53ef\u70b9\u51fb\u6587\u7ae0\u5e95\u90e8\u62a5\u544a\u4e0b\u8f7d\u6309\u94ae\u8fdb\u884c\u62a5\u544a\u4e0b\u8f7d\uff09<\/p>\n<p>The market size of lip makeup products in China is on an upward trend, reaching 26\u300228 billion yuan in 2023 and is projected to hit 37\u300295 billion yuan by 2028\u3002 With the continuous upgrading of consumers&#8217; aesthetic concepts and the growing demand for personalization, the lip makeup market is gradually moving towards diversification and refinement\u3002 The latest &#8220;China Lip Makeup Industry Research and Consumption Insights Research Report from 2024 to 2025&#8221; released by iiMedia Research, a third-party data mining and analysis institution of the global new economic industry, shows that consumers&#8217; recognition and trust in local makeup brands are gradually increasing in terms of brand selection, with 59\u3002<\/p>\n<p>3% of consumers indicating a preference for local brands\u3002 Meanwhile, the price advantage of local brands is one of the crucial factors attracting consumers, as lipsticks priced between 101-200 yuan (41\u30024%) and 51-100 yuan (36\u30023%) per unit are favored by consumers\u3002 Benefiting from the strong support of national policies and the advent of the &#8220;her era,&#8221; the lip makeup industry is embracing tremendous development opportunities\u3002 In response, enterprises have introduced comfortable, long-lasting, healthy, and eco-friendly lip makeup products through technological innovation, achieving brand upgrading and differentiated development within the industry\u3002<\/p>\n<p>\uff08\u201ciiMedia Report | China Lip Makeup Industry Research and Consumption Insights Research Report from 2024 to 2025\u201d full version has 39 pages, please click the download button at the bottom of the article to 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src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2024\/08\/1724752951672_5.webp' alt='\u5f69\u5986\u8c03\u67e5__\u5507\u90e8\u5f69\u5986\u5355\u54c1\u6709\u54ea\u4e9b' \/><\/p>\n<p>\u5507\u90e8\u5f69\u5986\u884c\u4e1a\u5178\u578b\u6848\u4f8b\uff1a\u5361\u59ff\u5170<\/p>\n<p>\u5361\u59ff\u5170\uff08Carslan\uff09\u96b6\u5c5e\u4e8e\u5361\u59ff\u5170\u96c6\u56e2\uff08\u9999\u6e2f\uff09\u6709\u9650\u516c\u53f8\uff0c\u5361\u59ff\u5170\u96c6\u56e2\u6709\u9650\u516c\u53f8\u662f\u4e00\u5bb6\u751f\u4ea7\u9500\u552e\u65f6\u5c1a\u5f69\u5986\u7684\u5316\u5986\u54c1\u516c\u53f8\uff0c\u521b\u7acb\u4e8e2001\u5e74\u3002\u81ea\u6210\u7acb\u4e4b\u521d\u516c\u53f8\u4fbf\u5efa\u7acb\u4e86\u81ea\u7814\u5de5\u5382\u5e76\u4e0d\u65ad\u6574\u5408\u5168\u7403\u4f18\u8d28\u7684\u6280\u672f\u548c\u539f\u6599\u8d44\u6e90\u30022023\u5e74\u5176\u5168\u65b0\u201c\u667a\u9020\u5de5\u5382\u201d\u6295\u4ea7\uff0c\u603b\u5360\u5730\u9762\u79ef\u8fbe3\u4e07\u591a\u5e73\u65b9\u7c73\uff0c\u5efa\u7b51\u9762\u79ef13\u4e07\u5e73\u65b9\u7c73\uff0c\u662f\u76ee\u524d\u56fd\u5185\u5f69\u5986\u54c1\u724c\u8f83\u5927\u7684\u81ea\u7814\u5de5\u5382\u4e4b\u4e00\u3002\u5361\u59ff\u5170\u79c9\u627f\u201c\u8ba9\u4e2d\u56fd\u6d88\u8d39\u8005\u7528\u4e0a\u5168\u7403\u6700\u597d\u7684\u5f69\u5986\u4ea7\u54c1\u201d\u7684\u521d\u5fc3\uff0c\u4e0d\u65ad\u63d0\u5347\u81ea\u8eab\u80fd\u529b\u3002<\/p>\n<p>\u5361\u59ff\u5170\u96fe\u543b\u5507\u818f\uff0c\u4f5c\u4e3a\u5f69\u5986\u754c\u7684\u660e\u661f\u4ea7\u54c1\uff0c\u4ee5\u5176\u72ec\u7279\u7684\u67d4\u96fe\u8d28\u5730\u3001\u9ad8\u9971\u548c\u8272\u5f69\u4ee5\u53ca\u7cbe\u81f4\u7684\u66dc\u9ed1\u7ba1\u8eab\u8bbe\u8ba1\uff0c\u8d62\u5f97\u4e86\u4f17\u591a\u5973\u6027\u7684\u9752\u7750\u3002\u96fe\u543b\u5507\u818f\u91c7\u7528\u7ec6\u817b\u7ef5\u5bc6\u7684\u914d\u65b9\uff0c\u8f7b\u5982\u70df\u96fe\uff0c\u54d1\u800c\u4e0d\u5e72\uff0c\u8d4b\u4e88\u53cc\u5507\u67d4\u96fe\u822c\u7684\u8d28\u611f\u4f53\u9a8c\u3002\u540c\u65f6\uff0c\u5176\u9ad8\u9971\u548c\u8272\u5f69\u4e00\u62b9\u5373\u663e\u8272\uff0c\u80fd\u591f\u6ee1\u8db3\u6d88\u8d39\u8005\u5728\u4e0d\u540c\u573a\u5408\u7684\u5986\u5bb9\u9700\u6c42\u3002\u5361\u59ff\u5170\u96fe\u543b\u5507\u818f\u4e0d\u4ec5\u62e5\u6709\u51fa\u8272\u7684\u663e\u8272\u6548\u679c\uff0c\u8fd8\u8574\u542b\u591a\u79cd\u6ecb\u6da6\u6210\u5206\uff0c\u6df1\u5165\u6ecb\u517b\u5507\u90e8\u808c\u80a4\u3002<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2024\/08\/1724752951672_6.webp' alt='\u5507\u90e8\u5f69\u5986\u5355\u54c1\u6709\u54ea\u4e9b__\u5f69\u5986\u8c03\u67e5' \/><\/p>\n<p>\uff08\u8282\u9009\uff09\u7b2c\u4e8c\u7ae0 \u4e2d\u56fd\u5507\u90e8\u5f69\u5986\u884c\u4e1a\u6d88\u8d39\u8005\u6d1e\u5bdf\u5206\u6790<\/p>\n<p>\u4e2d\u56fd\u5507\u90e8\u5f69\u5986\u884c\u4e1a\u6d88\u8d39\u8005\u753b\u50cf<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2024\/08\/1724752951672_7.webp' alt='\u5f69\u5986\u8c03\u67e5__\u5507\u90e8\u5f69\u5986\u5355\u54c1\u6709\u54ea\u4e9b' \/><\/p>\n<p>\u6d88\u8d39\u8005\u5bf9\u5507\u90e8\u5f69\u5986\u4ea7\u54c1\u7684\u4e86\u89e3\u548c\u8ba4\u77e5<\/p>\n<p>iiMedia Research\uff08\u827e\u5a92\u54a8\u8be2\uff09\u8c03\u7814\u6570\u636e\u663e\u793a\uff0c62.4%\u7684\u6d88\u8d39\u8005\u8868\u793a\u5bf9\u5507\u90e8\u5f69\u5986\u4ea7\u54c1\u6bd4\u8f83\u4e86\u89e3\uff0c22.1%\u7684\u6d88\u8d39\u8005\u8868\u793a\u5bf9\u5507\u90e8\u5f69\u5986\u4ea7\u54c1\u975e\u5e38\u4e86\u89e3\uff1b41.4%\u7684\u6d88\u8d39\u8005\u8ba4\u4e3a\u5507\u90e8\u5f69\u5986\u4ea7\u54c1\u5728\u4ed6\u4eec\u7684\u65e5\u5e38\u751f\u6d3b\u4e2d\u5360\u636e\u975e\u5e38\u91cd\u8981\u7684\u5730\u4f4d\u3002\u5507\u90e8\u5f69\u5986\u4ea7\u54c1\u5728\u5e02\u573a\u4e0a\u5e7f\u6cdb\u666e\u53ca\uff0c\u6d88\u8d39\u8005\u5bf9\u5507\u90e8\u5f69\u5986\u9886\u57df\u6709\u7740\u6d53\u539a\u5174\u8da3\u3002\u65e0\u8bba\u662f\u4f5c\u4e3a\u65e5\u5e38\u5986\u5bb9\u7684\u5fc5\u5907\u54c1\uff0c\u8fd8\u662f\u6839\u636e\u7279\u5b9a\u573a\u5408\u7684\u9700\u6c42\u8fdb\u884c\u9009\u62e9\uff0c\u5507\u90e8\u5f69\u5986\u5728\u73b0\u4ee3\u5986\u5bb9\u4e2d\u5904\u4e8e\u4e0d\u53ef\u6216\u7f3a\u7684\u5730\u4f4d\u3002<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2024\/08\/1724752951672_8.webp' alt='_\u5f69\u5986\u8c03\u67e5_\u5507\u90e8\u5f69\u5986\u5355\u54c1\u6709\u54ea\u4e9b' \/><\/p>\n<p>\u6d88\u8d39\u8005\u504f\u597d\u201c\u7ea2\u8272\u7cfb\u3001\u6301\u4e45\u663e\u8272\u201d\u7684\u5507\u5f69\u4ea7\u54c1<\/p>\n<p>iiMedia Research\uff08\u827e\u5a92\u54a8\u8be2\uff09\u6570\u636e\u663e\u793a\uff0c\u6d88\u8d39\u8005\u8d2d\u4e70\u5507\u90e8\u5f69\u5986\u4ea7\u54c1\u65f6\u504f\u597d\u7ea2\u8272\u7cfb\uff0855.5%\uff09\uff1b\u5728\u8d28\u5730\u65b9\u9762\uff0c\u6301\u4e45\u663e\u8272\u578b\u4ea7\u54c1\u4ee542.2%\u7684\u5360\u6bd4\u6210\u4e3a\u6d88\u8d39\u8005\u9996\u9009\u3002\u73b0\u4ee3\u5feb\u8282\u594f\u751f\u6d3b\u65b9\u5f0f\u4e0b\uff0c\u6d88\u8d39\u8005\u8ffd\u6c42\u5b9e\u7528\u6027\u548c\u6548\u7387\u6027<a href='https:\/\/www.ztuzx.com\/'>\u5341\u5927\u54c1\u724c\u6392\u884c\u699c<\/a>\uff0c\u5bf9\u5316\u5986\u54c1\u6027\u80fd\u6709\u7740\u9ad8\u6807\u51c6\u548c\u4e25\u8981\u6c42\u3002\u6301\u4e45\u663e\u8272\u578b\u5507\u90e8\u5f69\u5986\u4ea7\u54c1\u7684\u70ed\u9500\u4fc3\u4f7f\u4f01\u4e1a\u54c1\u724c\u4e0d\u65ad\u521b\u65b0\u6280\u672f\uff0c\u63d0\u5347\u4ea7\u54c1\u7684\u9644\u7740\u529b\u3001\u8010\u6c34\u6027\u548c\u8010\u6cb9\u6027\uff0c\u4ee5\u786e\u4fdd\u5986\u5bb9\u5728\u5404\u79cd\u73af\u5883\u4e0b\u90fd\u80fd\u4fdd\u6301\u5b8c\u7f8e\u72b6\u6001\uff0c\u6ee1\u8db3\u6d88\u8d39\u8005\u7684\u9700\u6c42\u3002<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2024\/08\/1724752951672_9.webp' alt='\u5507\u90e8\u5f69\u5986\u5355\u54c1\u6709\u54ea\u4e9b__\u5f69\u5986\u8c03\u67e5' \/><\/p>\n<p>\u672c\u571f\u54c1\u724c\u5d1b\u8d77\uff0c\u5507\u90e8\u5f69\u5986\u884c\u4e1a\u5e02\u573a\u683c\u5c40\u6b63\u53d8\u8fc1<\/p>\n<p>iiMedia 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