{"id":13175,"date":"2024-09-21T23:00:38","date_gmt":"2024-09-21T15:00:38","guid":{"rendered":"https:\/\/www.ztuzx.com\/?p=13175"},"modified":"2024-09-21T23:00:38","modified_gmt":"2024-09-21T15:00:38","slug":"%e8%89%be%e5%aa%92%e5%92%a8%e8%af%a2%ef%bd%9c2024%e5%b9%b4%e4%b8%ad%e5%9b%bd%e4%b9%a1%e9%95%87%e5%a4%96%e5%8d%96%e5%b8%82%e5%9c%ba%e6%b6%88%e8%b4%b9%e8%b6%8b%e5%8a%bf%e8%b0%83%e6%9f%a5%e6%8a%a5","status":"publish","type":"post","link":"https:\/\/www.ztuzx.com\/?p=13175","title":{"rendered":"\u827e\u5a92\u54a8\u8be2\uff5c2024\u5e74\u4e2d\u56fd\u4e61\u9547\u5916\u5356\u5e02\u573a\u6d88\u8d39\u8d8b\u52bf\u8c03\u67e5\u62a5\u544a"},"content":{"rendered":"<p>2023\u5e74\u4e2d\u56fd\u5728\u7ebf\u9910\u996e\u5916\u5356\u884c\u4e1a\u5e02\u573a\u89c4\u6a21\u4e3a15254\u4ebf\u5143\uff0c\u9884\u8ba12027\u5e74\u8fbe\u523019567\u4ebf\u5143<a 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| 2024\u5e74\u4e2d\u56fd\u4e61\u9547\u5916\u5356\u5e02\u573a\u6d88\u8d39\u8d8b\u52bf\u8c03\u67e5\u62a5\u544a\u300b\u5b8c\u6574\u9ad8\u6e05PDF\u7248\u517136\u9875\uff0c\u53ef\u70b9\u51fb\u6587\u7ae0\u5e95\u90e8\u62a5\u544a\u4e0b\u8f7d\u6309\u94ae\u8fdb\u884c\u62a5\u544a\u4e0b\u8f7d\uff09<\/p>\n<p>In 2023, the market size of China&#8217;s online food delivery industry reached RMB 1,525\u30024 billion, and it is projected to reach RMB 1,956\u30027 billion by 2027, indicating a continuous expansion of the online food delivery industry\u3002 As the food delivery market in first- and second-tier cities gradually becomes saturated, numerous catering brands have begun to shift their focus to the lower-tier markets\u3002 The future growth momentum of the food delivery market will increasingly stem from third-tier cities and below, as well as towns and villages\u3002<\/p>\n<p> According to the latest &#8220;Survey report on consumption trend of rural take-out market in China in 2024&#8221; released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, food delivery is gradually becoming an integral part of the daily lives of rural residents, with over 70% of rural consumers ordering food delivery more than three times a week\u3002 Common issues encountered by consumers when using rural food delivery platforms include food quality concerns (50\u3002<\/p>\n<p>4%) and delivery delays (51\u30027%)\u3002 To compete for market share, various platforms have increased investments, enhanced service quality, and optimized user experience\u3002 Rural food delivery platforms are gradually evolving towards diversified services, expanding beyond traditional catering services to include delivery of daily necessities, medical supplies, and other products\u3002(\u201ciiMedia Report | Survey report on consumption trend of rural take-out market in China in 2024\u201d full version has 36 pages, please click the download button at the bottom of the article to download the report)<\/p>\n<p>\u6838\u5fc3\u89c2\u70b9<\/p>\n<p>\u5e02\u573a\u89c4\u6a21\uff1a\u5728\u7ebf\u9910\u996e\u5916\u5356\u884c\u4e1a\u89c4\u6a21\u6301\u7eed\u589e\u5927\uff0c\u9884\u8ba12027\u5e74\u5e02\u573a\u89c4\u6a21\u8fbe19567\u4ebf\u5143<\/p>\n<p>iiMedia 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src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2024\/09\/1726930833850_3.webp' alt='\u5916\u5356\u6d88\u8d39\u60c5\u51b5\u8c03\u67e5\u62a5\u544a__\u5916\u5356\u6d88\u8d39\u8005\u5e02\u573a\u8c03\u7814\u5206\u6790' \/><\/p>\n<p>\u5916\u5356\u5e73\u53f0\u5e03\u5c40\u4e61\u9547\u4e1a\u52a1\uff0c\u4e61\u6751\u6570\u5b57\u5316\u751f\u6d3b\u65b0\u6a21\u5f0f\u5d1b\u8d77<\/p>\n<p>\u968f\u7740\u4e61\u9547\u5730\u533a\u6d88\u8d39\u6c34\u5e73\u7684\u63d0\u5347\u3001\u4e92\u8054\u7f51\u6280\u672f\u7684\u666e\u53ca\u4ee5\u53ca\u7269\u6d41\u4f53\u7cfb\u7684\u5b8c\u5584\uff0c\u5916\u5356\u5e73\u53f0\u5982\u7f8e\u56e2\u5916\u5356\u3001\u997f\u4e86\u4e48\u5c06\u4e1a\u52a1\u62d3\u5c55\u81f3\u4e61\u9547\uff0c\u5bfb\u6c42\u65b0\u7684\u589e\u91cf\u5e02\u573a\u3002\u6b64\u5916\uff0c\u5e02\u573a\u4e0a\u8fd8\u8bde\u751f\u4e86\u4ee5\u8dd1\u817f\u5feb\u8f66\u4e3a\u4ee3\u8868\u7684\u57fa\u4e8e\u4e61\u9547\u6d88\u8d39\u8005\u9700\u6c42\u7684\u5916\u5356\u5e73\u53f0\u3002\u5916\u5356\u5e73\u53f0\u6ee1\u8db3\u4e86\u4e61\u9547\u5c45\u6c11\u65e5\u76ca\u589e\u957f\u7684\u5916\u5356\u9700\u6c42\uff0c\u4e5f\u4fc3\u8fdb\u4e86\u5f53\u5730\u9910\u996e\u4e1a\u7684\u6570\u5b57\u5316\u8f6c\u578b\u3002<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2024\/09\/1726930833850_4.webp' alt='\u5916\u5356\u6d88\u8d39\u60c5\u51b5\u8c03\u67e5\u62a5\u544a_\u5916\u5356\u6d88\u8d39\u8005\u5e02\u573a\u8c03\u7814\u5206\u6790_' \/><\/p>\n<p>\u7b2c\u4e8c\u7ae0 \u4e2d\u56fd\u4e61\u9547\u5916\u5356\u884c\u4e1a\u53d1\u5c55\u73b0\u72b6\u7814\u7a76<\/p>\n<p>\u4e61\u9547\u5916\u5356\u884c\u4e1a\u4ea7\u4e1a\u94fe\u56fe\u8c31<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2024\/09\/1726930833850_5.webp' alt='\u5916\u5356\u6d88\u8d39\u60c5\u51b5\u8c03\u67e5\u62a5\u544a__\u5916\u5356\u6d88\u8d39\u8005\u5e02\u573a\u8c03\u7814\u5206\u6790' \/><\/p>\n<p>\u9700\u6c42\u7aef\u2014\u4e2d\u56fd\u5728\u7ebf\u9910\u996e\u5916\u5356\u884c\u4e1a\u5e02\u573a\u89c4\u6a21<\/p>\n<p>iiMedia 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alt='\u5916\u5356\u6d88\u8d39\u60c5\u51b5\u8c03\u67e5\u62a5\u544a_\u5916\u5356\u6d88\u8d39\u8005\u5e02\u573a\u8c03\u7814\u5206\u6790_' \/><\/p>\n<p>\u9700\u6c42\u7aef\u2014\u4e2d\u56fd\u8fde\u9501\u9910\u996e\u54c1\u724c\u95e8\u5e97\u5206\u5e03\u6570\u91cf\u5206\u6790<\/p>\n<p>\u6570\u636e\u663e\u793a\uff0c\u4ece\u9910\u996e\u8fde\u9501\u95e8\u5e97\u7684\u5730\u57df\u5206\u5e03\u770b\uff0c\u8fd1\u4e24\u5e74\u670944.0%\u4ee5\u4e0a\u7684\u95e8\u5e97\u5e03\u5c40\u5728\u4e09\u56db\u4e94\u7ebf\u57ce\u5e02\uff1b\u76f8\u8f832021\u5e74\uff0c2023\u5e74\u4e09\u56db\u4e94\u7ebf\u57ce\u5e02\u9910\u996e\u8fde\u9501\u95e8\u5e97\u7684\u6570\u91cf\u5360\u6bd4\u63d0\u9ad8\u4e861.7\u4e2a\u767e\u5206\u70b9\u3002\u4ece\u57ce\u5e02\u8fde\u9501\u5316\u7387\u7684\u53d8\u5316\u6765\u770b\uff0c\u76f8\u8f832021\u5e74\uff0c\u4e09\u7ebf\u53ca\u4ee5\u4e0a\u57ce\u5e02\u7684\u9910\u996e\u8fde\u9501\u5316\u7387\u5747\u63d0\u5347\u4e86\u8d85\u8fc74.5\u4e2a\u767e\u5206\u70b9\u3002\u968f\u7740\u8fde\u9501\u9910\u996e\u54c1\u724c\u5728\u4e0b\u6c89\u5e02\u573a\u6269\u5f20\u6b65\u4f10\u7684\u52a0\u5feb\uff0c\u5c06\u4e30\u5bcc\u4e2d\u5c0f\u57ce\u5e02\u548c\u4e61\u9547\u7684\u9910\u996e\u5e02\u573a\uff0c\u8fdb\u4e00\u6b65\u63a8\u52a8\u4e61\u9547\u5916\u5356\u884c\u4e1a\u7684\u53d1\u5c55\u3002<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2024\/09\/1726930833850_7.webp' alt='\u5916\u5356\u6d88\u8d39\u60c5\u51b5\u8c03\u67e5\u62a5\u544a_\u5916\u5356\u6d88\u8d39\u8005\u5e02\u573a\u8c03\u7814\u5206\u6790_' \/><\/p>\n<p>\u670d\u52a1\u7aef\u2014\u4e2d\u56fd\u4e61\u9547\u5916\u5356\u5e73\u53f0\u8fd0\u8425\u6a21\u5f0f<\/p>\n<p>\u4e2d\u56fd\u4e61\u9547\u5916\u5356\u5e73\u53f0\u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3\uff0c\u6784\u5efa\u4e86\u4e00\u4e2a\u96c6\u6210\u7528\u6237\u7aef\u3001\u5546\u5bb6\u7aef\u3001\u9a91\u624b\u7aef\u53ca\u5ba2\u6237\u670d\u52a1\u7684\u5168\u9762\u800c\u9ad8\u6548\u7684\u670d\u52a1\u4f53\u7cfb\u3002\u6d88\u8d39\u8005\u53ef\u4ee5\u901a\u8fc7\u79fb\u52a8\u5e94\u7528\u6216\u7f51\u7ad9\u8f7b\u677e\u6d4f\u89c8\u83dc\u5355\u3001\u4e0b\u5355\u5e76\u5b8c\u6210\u652f\u4ed8\uff0c\u4eab\u53d7\u4fbf\u6377\u7684\u70b9\u9910\u4f53\u9a8c\uff1b\u6ce8\u518c\u5546\u5bb6\u5728\u5e73\u53f0\u4e0a\u4f20\u83dc\u5355\uff0c\u63a5\u6536\u548c\u5904\u7406\u8ba2\u5355\uff0c\u5e76\u4e0e\u914d\u9001\u5458\u8fdb\u884c\u6709\u6548\u534f\u8c03\uff0c\u786e\u4fdd\u670d\u52a1\u7684\u9ad8\u6548\u6027\uff1b\u9a91\u624b\u63a5\u6536\u8ba2\u5355\u4e4b\u540e\uff0c\u5feb\u901f\u524d\u5f80\u5546\u5bb6\u53d6\u9910\uff0c\u51c6\u65f6\u914d\u9001\u81f3\u7528\u6237\u624b\u4e2d\u3002<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2024\/09\/1726930833850_8.webp' alt='\u5916\u5356\u6d88\u8d39\u8005\u5e02\u573a\u8c03\u7814\u5206\u6790__\u5916\u5356\u6d88\u8d39\u60c5\u51b5\u8c03\u67e5\u62a5\u544a' \/><\/p>\n<p>\u670d\u52a1\u7aef\u2014\u4e2d\u56fd\u4e61\u9547\u5916\u5356\u5e73\u53f0\u7279\u70b9\u4e0e\u4f18\u52bf\u5206\u6790<\/p>\n<p>\u4e0e\u5927\u578b\u5916\u5356\u5e73\u53f0\u76f8\u6bd4\uff0c\u4e61\u9547\u5916\u5356\u5e73\u53f0\u66f4\u6ce8\u91cd\u672c\u5730\u5316\u670d\u52a1\u548c\u793e\u533a\u5173\u7cfb\u7684\u5efa\u7acb\uff0c\u5b83\u4eec\u901a\u5e38\u7531\u672c\u5730\u521b\u4e1a\u8005\u8fd0\u8425\uff0c\u80fd\u591f\u5feb\u901f\u54cd\u5e94\u4e61\u9547\u5e02\u573a\u7684\u72ec\u7279\u9700\u6c42\u3002\u4e61\u9547\u5916\u5356\u5e73\u53f0\u7684\u914d\u9001\u6548\u7387\u8f83\u9ad8\uff0c\u4e14\u80fd\u591f\u63d0\u4f9b\u66f4\u52a0\u4e2a\u6027\u5316\u548c\u6709\u4eba\u60c5\u5473\u7684\u670d\u52a1\u3002\u6b64\u5916\uff0c\u4e61\u9547\u5916\u5356\u5e73\u53f0\u80fd\u591f\u6839\u636e\u5f53\u5730\u5b9e\u9645\u60c5\u51b5\u5feb\u901f\u8c03\u6574\u670d\u52a1\u7b56\u7565\uff0c\u5728\u7279\u5b9a\u5e02\u573a\u4e2d\u5efa\u7acb\u8d77\u72ec\u7279\u7684\u7ade\u4e89\u4f18\u52bf\uff0c\u5c55\u73b0\u51fa\u66f4\u5927\u7684\u4e1a\u52a1\u7075\u6d3b\u6027\u3002<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2024\/09\/1726930833850_9.webp' alt='\u5916\u5356\u6d88\u8d39\u60c5\u51b5\u8c03\u67e5\u62a5\u544a_\u5916\u5356\u6d88\u8d39\u8005\u5e02\u573a\u8c03\u7814\u5206\u6790_' \/><\/p>\n<p>\u670d\u52a1\u7aef\u2014\u4e2d\u56fd\u4e61\u9547\u5916\u5356\u5e73\u53f0\u6807\u6746\u6848\u4f8b\uff1a\u8dd1\u817f\u5feb\u8f66\uff08\u4e00\uff09<\/p>\n<p>\u5e7f\u897f\u8dd1\u817f\u5feb\u8f66\u7535\u5b50\u5546\u52a1\u6709\u9650\u516c\u53f8\uff0c\u4e8e 2016\u5e742\u6708\u6b63\u5f0f\u6210\u7acb\uff0c\u521b\u529e\u4e86\u4e13\u6ce8\u4e8e\u4e61\u9547\u5916\u5356\u9886\u57df\u7684\u4e92\u8054\u7f51\u5916\u5356\u5e73\u53f0\u2014\u2014\u201c\u8dd1\u817f\u5feb\u8f66\u201d\u3002\u7ecf\u8fc7\u516b\u5e74\u591a\u7684\u84ec\u52c3\u53d1\u5c55\uff0c\u8dd1\u817f\u5feb\u8f66\u7684\u4e1a\u52a1\u904d\u5e03\u5168\u56fd 20 \u4f59\u4e2a\u7701\u4efd\uff0c\u62e5\u67091000 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