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a festival food, mooncake carries the function of celebrating the traditional Mid-Autumn Festival, and is also a medium for people to express family affection, friendship and respect\u3002 According to the latest &#8220;2024-2025 China Mooncake Consumer Market Overview and Trend Analysis Report&#8221; released by iiMedia Research, with the upgrading and expansion of consumer quality in the sinking market, the Chinese mooncake market is transforming from a traditional urban gift box market to a nationwide universal gift box market\u3002<\/p>\n<p> The sales volume of mooncakes in China reached 27\u300213 billion yuan in 2023 and is expected to reach 30\u300211 billion yuan in 2024, up 10\u30026% year-on-year\u3002 Analysts from iiMedia Consulting believe that influenced by traditional culture, emerging sales models such as live streaming, going global, group buying, and OEM have grown rapidly\u3002 In addition, the rise of gift economy in the sinking market has driven innovation in the mooncake market, bringing new growth points\u3002 However, the industry reshuffle is obvious, leading to a decrease in brand concentration\u3002<\/p>\n<p> Furthermore, mooncake is a special export commodity of Chinese festivals, with the accelerated spread of Chinese culture overseas, mooncakes are gradually known and loved by overseas consumers\u3002 The consumption scene of mooncakes is becoming more and more everyday, and the demand of consumers for healthy mooncakes is gradually increasing, and healthy mooncakes will become the general trend of the industry\u3002 (\u201ciiMedia Report | 2024-2025 China Mooncake Consumer Market Overview and Trend Analysis Report\u201dfull version has 125 pages, please click the download button at the bottom of the article to download the 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src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2024\/11\/1731250824389_5.webp' alt='\u6708\u997c\u6570\u636e\u6d88\u8d39\u62a5\u544a__\u6708\u997c\u4ef7\u683c\u8c03\u7814' \/><\/p>\n<p>\uff08\u8282\u9009\uff09\u7b2c\u4e8c\u7ae0 \u4e2d\u56fd\u6708\u997c\u884c\u4e1a\u6838\u5fc3\u6570\u636e\u5206\u6790<\/p>\n<p>\u4e2d\u56fd\u6708\u997c\u4ea7\u4e1a\u94fe\u7ed3\u6784\u56fe<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2024\/11\/1731250824389_6.webp' alt='_\u6708\u997c\u4ef7\u683c\u8c03\u7814_\u6708\u997c\u6570\u636e\u6d88\u8d39\u62a5\u544a' 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alt='\u6708\u997c\u6570\u636e\u6d88\u8d39\u62a5\u544a__\u6708\u997c\u4ef7\u683c\u8c03\u7814' \/><\/p>\n<p>\u4e2d\u56fd\u6708\u997c\u884c\u4e1a\u9500\u552e\u89c4\u6a21\u53ca\u9884\u6d4b<\/p>\n<p>\u4f34\u968f\u7740\u4e0b\u6c89\u5e02\u573a\u6d88\u8d39\u54c1\u8d28\u5347\u7ea7\u6269\u5bb9\uff0c\u4e2d\u56fd\u6708\u997c\u5e02\u573a\u6b63\u5728\u7531\u4f20\u7edf\u7684\u57ce\u5e02\u793c\u76d2\u5e02\u573a\u4e3a\u4e3b\u5347\u7ea7\u4e3a\u5168\u56fd\u6027\u666e\u60e0\u6027\u793c\u76d2\u5e02\u573a\u8f6c\u5316\u3002iiMedia 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src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2024\/11\/1731250824389_12.webp' alt='\u6708\u997c\u4ef7\u683c\u8c03\u7814_\u6708\u997c\u6570\u636e\u6d88\u8d39\u62a5\u544a_' \/><\/p>\n<p>\u884c\u4e1a\u70ed\u70b9\uff1a\u4e09\u53ea\u7f8a\u5e26\u8d27\u7f8e\u8bda\u6708\u997c\u6d89\u5acc\u865a\u5047\u5ba3\u4f20<\/p>\n<p>2024\u5e749\u670812\u65e5<a 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