{"id":13696,"date":"2024-11-17T08:01:26","date_gmt":"2024-11-17T00:01:26","guid":{"rendered":"https:\/\/www.ztuzx.com\/?p=13696"},"modified":"2024-11-17T08:01:26","modified_gmt":"2024-11-17T00:01:26","slug":"%e8%89%be%e5%aa%92%e5%92%a8%e8%af%a2-2024%e5%b9%b4%e4%b8%ad%e5%9b%bd%e7%94%b5%e5%95%86%e5%8f%8c%e5%8d%81%e4%b8%80%e6%b6%88%e8%b4%b9%e5%a4%a7%e6%95%b0%e6%8d%ae%e7%9b%91%e6%b5%8b","status":"publish","type":"post","link":"https:\/\/www.ztuzx.com\/?p=13696","title":{"rendered":"\u827e\u5a92\u54a8\u8be2 | 2024\u5e74\u4e2d\u56fd\u7535\u5546\u201c\u53cc\u5341\u4e00\u201d\u6d88\u8d39\u5927\u6570\u636e\u76d1\u6d4b\u62a5\u544a"},"content":{"rendered":"<p>\u201c\u56fd\u8865\u201d\u653f\u7b56\u4e0e \u201c\u53cc\u5341\u4e00\u201d\u5927\u4fc3\u5468\u671f\u62c9\u957f\uff0c\u5171\u540c\u6fc0\u53d1\u4e862024\u5e74\u201c\u53cc\u5341\u4e00\u201d\u6d88\u8d39\u70ed\u6f6e\u3002\u5168\u7403\u65b0\u7ecf\u6d4e\u4ea7\u4e1a\u7b2c\u4e09\u65b9\u6570\u636e\u6316\u6398\u548c\u5206\u6790\u673a\u6784 iiMedia 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&#8220;National Subsidy&#8221; policy and the extended &#8220;Double Eleven&#8221; promotion period have jointly stimulated the consumer fervor for &#8220;Double Eleven&#8221; in 2024\u3002 According to the latest &#8220;China&#8217;s e-commerce &#8220;Double Eleven&#8221; consumption big data monitoring report in 2024&#8243; released by iiMedia Research (a third-party data mining and analysis institution for the global new economy industry), the main consumers participating in the 2024 &#8220;Double Eleven&#8221; event were young people aged 26-29, accounting for 34\u30021%\u3002 The top three product categories purchased during the &#8220;Double Eleven&#8221; event were daily necessities, clothing and footwear, and beauty and skincare products, highlighting trends such as self-indulgent consumption and consumption segmentation\u3002<\/p>\n<p> Delayed delivery (44\u30020%) and fake discounts (42\u30027%) were the weak links in consumers&#8217; &#8220;Double Eleven&#8221; shopping experience\u3002 The 2024 &#8220;Double Eleven&#8221; cycle started earlier to seize market opportunities, but it also led to increased shopping fatigue among consumers and logistical pressures on merchants\u3002 Competition among e-commerce platforms shifted from price wars to operational battles, upgrading services to support merchants through audience segmentation and shopping scenarios\u3002 In the future, the competitive landscape and strategic adjustments will continue to deepen and evolve\u3002<\/p>\n<p>(\u201ciiMedia Report | China&#8217;s e-commerce &#8220;Double Eleven&#8221; consumption big data monitoring report in 2024\u201dfull version has 44 pages, please click the download button at the bottom of the article to download the 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