{"id":13945,"date":"2024-12-15T16:08:47","date_gmt":"2024-12-15T08:08:47","guid":{"rendered":"https:\/\/www.ztuzx.com\/?p=13945"},"modified":"2024-12-15T16:08:47","modified_gmt":"2024-12-15T08:08:47","slug":"%e8%89%be%e5%aa%92%e5%92%a8%e8%af%a2-2024%e5%b9%b4%e5%be%ae%e4%bf%a1%e8%a7%86%e9%a2%91%e5%8f%b7%e7%94%a8%e6%88%b7%e7%94%bb%e5%83%8f%e4%b8%8e%e8%a1%8c%e4%b8%ba%e6%b4%9e%e5%af%9f%e6%8a%a5%e5%91%8a","status":"publish","type":"post","link":"https:\/\/www.ztuzx.com\/?p=13945","title":{"rendered":"\u827e\u5a92\u54a8\u8be2 | 2024\u5e74\u5fae\u4fe1\u89c6\u9891\u53f7\u7528\u6237\u753b\u50cf\u4e0e\u884c\u4e3a\u6d1e\u5bdf\u62a5\u544a"},"content":{"rendered":"<p>\u968f\u7740\u4e92\u8054\u7f51\u6280\u672f\u7684\u4e0d\u65ad\u8fdb\u6b65\u548c\u793e\u4ea4\u5a92\u4f53\u751f\u6001\u7684\u6f14\u53d8\uff0c\u5fae\u4fe1\u89c6\u9891\u53f7\u4f5c\u4e3a\u65b0\u5174\u7684\u89c6\u9891\u5e73\u53f0\uff0c\u6b63\u9010\u6e10\u6210\u4e3a\u54c1\u724c\u8425\u9500\u548c\u5546\u4e1a\u5316\u7684\u65b0\u6218\u573a\u3002\u5fae\u4fe1\u89c6\u9891\u53f7\u5750\u62e5\u56fd\u5185\u5e9e\u5927\u7684\u79c1\u57df\u6d41\u91cf\uff0c\u5176\u72ec\u7279\u4f18\u52bf\u5728\u4e8e\u5176\u690d\u6839\u4e8e\u62e5\u6709\u5b8c\u6574\u793e\u4ea4\u94fe\u7684\u5fae\u4fe1\u751f\u6001\uff0c\u8f90\u5c04\u8d85\u8fc713\u4ebf\u7528\u6237\u7684\u793e\u4ea4\u5708\uff0c\u793e\u4ea4\u4f20\u64ad\u7684\u5185\u5bb9\u5177\u5907\u9ad8\u4fe1\u4efb\u57fa\u56e0\u3002\u56e0\u6b64\uff0c\u5fae\u4fe1\u89c6\u9891\u53f7\u8bde\u751f\u81f3\u4eca\uff0c\u5df2\u7ecf\u6210\u4e3a\u8fde\u63a5\u7528\u6237\u4e0e\u5185\u5bb9\u521b\u4f5c\u8005\u7684\u91cd\u8981\u6865\u6881\u3002\u5168\u7403\u65b0\u7ecf\u6d4e\u4ea7\u4e1a\u7b2c\u4e09\u65b9\u6570\u636e\u6316\u6398\u548c\u5206\u6790\u673a\u6784iiMedia Research\uff08\u827e\u5a92\u54a8\u8be2\uff09\u6700\u65b0\u53d1\u5e03\u7684\u300a2024\u5e74\u5fae\u4fe1\u89c6\u9891\u53f7\u7528\u6237\u753b\u50cf\u4e0e\u884c\u4e3a\u6d1e\u5bdf\u62a5\u544a\u300b\u6570\u636e\u663e\u793a\uff0c\u4ece2020\u5e743\u6708\u52302023\u5e7412\u6708\uff0c\u4e2d\u56fd\u77ed\u89c6\u9891\u884c\u4e1a\u7684\u7528\u6237\u57fa\u6570\u5448\u73b0\u6301\u7eed\u4e0a\u5347\u7684\u6001\u52bf\u3002\u622a\u81f32023\u5e7412\u6708<a href='https:\/\/www.ztuzx.com\/'>\u4e2d\u6d82\u54c1\u724c\u7f51<\/a>\uff0c\u7528\u6237\u603b\u6570\u6500\u5347\u81f310.53\u4ebf\uff0c\u6e17\u900f\u7387\u8fbe\u5230\u4e8696.40%\u3002\u827e\u5a92\u54a8\u8be2\u5206\u6790\u5e08\u8ba4\u4e3a\uff0c\u9010\u5e74\u589e\u957f\u7684\u7528\u6237\u89c4\u6a21\u8868\u660e\u77ed\u89c6\u9891\u5e02\u573a\u4ecd\u6709\u5de8\u5927\u7684\u53d1\u5c55\u6f5c\u529b\u548c\u7a7a\u95f4\u3002<\/p>\n<p>\u827e\u5a92\u54a8\u8be2\u5206\u6790\u5e08\u8ba4\u4e3a\uff0c\u89c6\u9891\u53f7\u63a8\u51fa\u4e86\u591a\u9879\u5546\u4e1a\u5316\u5de5\u5177\uff0c\u5305\u62ec\u76f4\u64ad\u5e26\u8d27\u3001\u89c2\u4f17\u6253\u8d4f\u3001\u4ed8\u8d39\u5185\u5bb9\u63a8\u5e7f\u4ee5\u53ca\u5e7f\u544a\u4e92\u9009\u7b49\uff0c\u4e3a\u4e0d\u540c\u7c89\u4e1d\u89c4\u6a21\u7684\u5185\u5bb9\u521b\u4f5c\u8005\u63d0\u4f9b\u4e86\u4e30\u5bcc\u7684\u53d8\u73b0\u9014\u5f84\u3002\u5728\u5f53\u524d\u7684\u4e92\u8054\u7f51\u751f\u6001\u4e2d\uff0c\u5546\u4e1a\u5316\u5df2\u6210\u4e3a\u7ef4\u7cfb\u521b\u4f5c\u8005\u957f\u671f\u7559\u5b58\u7684\u5173\u952e\u56e0\u7d20\u3002\u521b\u4f5c\u8005\u751f\u4ea7\u7684\u9ad8\u8d28\u91cf\u5185\u5bb9\u662f\u89c6\u9891\u53f7\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u77ed\u89c6\u9891\u9886\u57df\u4e2d\u5438\u5f15\u548c\u7ef4\u7cfb\u7528\u6237\u5173\u6ce8\u7684\u6838\u5fc3\u3002\u56e0\u6b64\uff0c\u89c6\u9891\u53f7\u7684\u5546\u4e1a\u5316\u6b65\u4f10\u52a0\u5feb\uff0c\u5bf9\u4e8e\u5efa\u7acb\u4e00\u4e2a\u53ef\u6301\u7eed\u53d1\u5c55\u7684\u5185\u5bb9\u751f\u6001\u7cfb\u7edf\u5177\u6709\u91cd\u8981\u610f\u4e49\u3002\uff08\u300a\u827e\u5a92\u54a8\u8be2 | 2024\u5e74\u5fae\u4fe1\u89c6\u9891\u53f7\u7528\u6237\u753b\u50cf\u4e0e\u884c\u4e3a\u6d1e\u5bdf\u62a5\u544a\u300b\u5b8c\u6574\u9ad8\u6e05PDF\u7248\u517178\u9875\uff0c\u53ef\u70b9\u51fb\u6587\u7ae0\u5e95\u90e8\u62a5\u544a\u4e0b\u8f7d\u6309\u94ae\u8fdb\u884c\u62a5\u544a\u4e0b\u8f7d\uff09<\/p>\n<p>With the continuous progress of Internet technology and the evolution of social media ecology, wechat video number, as an emerging video platform, is gradually becoming a new battlefield for brand marketing and commercialization\u3002 Wechat video number has huge private traffic in China\u3002 Its unique advantage is that it is rooted in the wechat ecosystem with a complete social chain, radiating the social circle of more than 1\u30023 billion users, and the content of social communication has a high trust gene\u3002<\/p>\n<p> Therefore, since the birth of wechat video number, it has become an important bridge connecting users and content creators\u3002 The latest &#8220;2024 wechat video user portrait and Behavior insight report&#8221; released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, shows that from March 2020 to December 2023, the user base of China&#8217;s short video industry has continued to rise\u3002 As of December 2023, the total number of users climbed to 1\u3002053 billion, and the penetration rate reached 96\u300240%\u3002 Imedia Consulting analysts believe that the growing user scale year by year indicates that the short video market still has huge development potential and space\u3002<\/p>\n<p>iiMedia Research analysts believe that the video number has launched a number of commercial tools, including live delivery, audience rewards, paid content promotion and advertising mutual selection, etc., providing a rich way for content creators of different fan sizes to monetize. In the current Internet ecology, commercialization has become a key factor to maintain the long-term retention of creators. High-quality content produced by creators is at the core of video Number&#8217;s ability to attract and maintain users&#8217; attention in the highly competitive short video field. Therefore, the accelerated pace of commercialization of video number is of great significance for the establishment of a sustainable content ecosystem.(\u201ciiMedia Report |2024 wechat video user portrait and Behavior insight report\u201d full version has 78 pages, please click the download button at the bottom of the article to download the 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alt='_\u89c6\u9891\u7528\u6237\u753b\u50cf_\u5fae\u89c6\u7528\u6237\u753b\u50cf\u5206\u6790' 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alt='\u89c6\u9891\u7528\u6237\u753b\u50cf__\u5fae\u89c6\u7528\u6237\u753b\u50cf\u5206\u6790' \/><\/p>\n<p>\u6570\u636e\u663e\u793a\uff0c2023\u5e74\u89c6\u9891\u53f7\u7535\u5546GMV\u4e3a3200\u4ebf\u5143\uff0c\u8f832022\u5e74\u540c\u6bd4\u4e0a\u6da8205%\u3002\u54c1\u7c7b\u8868\u73b0\u4e0a\uff0c\u9664\u7f8e\u5986\u53ca\u73e0\u5b9d\u914d\u9970\u7c7b\u5916\u5747\u6709\u4e0d\u540c\u7a0b\u5ea6\u7684\u589e\u957f\u3002\u827e\u5a92\u54a8\u8be2\u5206\u6790\u5e08\u8ba4\u4e3a\uff0c\u89c6\u9891\u53f7\u56e2\u961f\u81ea2021\u5e74\u4e0a\u7ebf\u7535\u5546\u529f\u80fd\u540e\u4e00\u76f4\u5728\u5b8c\u5584\u7535\u5546\u751f\u6001\uff0c2023\u5e74\u5347\u7ea7\u4e86\u5e26\u8d27\u4e3b\u64ad\u6fc0\u52b1\u8ba1\u5212\uff0c\u8fdb\u5165\u8d44\u6e90\u6276\u6301\u9636\u6bb5\uff0c\u56e0\u6b64\u7535\u5546GMV\u589e\u957f\u8f83\u5feb\u3002<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2024\/12\/1734250124232_7.webp' alt='\u5fae\u89c6\u7528\u6237\u753b\u50cf\u5206\u6790__\u89c6\u9891\u7528\u6237\u753b\u50cf' \/><\/p>\n<p>\uff08\u8282\u9009\uff09\u7b2c\u4e09\u7ae0 \u4e2d\u56fd\u89c6\u9891\u53f7\u7528\u6237\u4eba\u7fa4\u753b\u50cf<\/p>\n<p>\u5fae\u4fe1\u89c6\u9891\u53f7\u7528\u6237\u6027\u522b\u53ca\u5e74\u9f84\u5206\u5e03<\/p>\n<p>iiMedia Research\uff08\u827e\u5a92\u54a8\u8be2\uff09\u6570\u636e\u663e\u793a\uff0c\u672c\u6b21\u8c03\u7814\u7684\u89c6\u9891\u53f7\u7528\u6237\u4e2d\uff0c\u5973\u6027\u7528\u6237\u5360\u6bd4\u4e3a60.7%\uff0c\u7537\u6027\u7528\u6237\u5360\u6bd4\u4e3a39.3%\u3002\u7528\u6237\u5e74\u9f84\u591a\u5206\u5e03\u572826-40\u5c81\u4e4b\u95f4\uff0c\u5360\u6bd4\u4e3a80.8%\u3002\u827e\u5a92\u54a8\u8be2\u5206\u6790\u5e08\u8ba4\u4e3a\uff0c\u89c6\u9891\u53f7\u62e5\u6709\u4e00\u6279\u6210\u719f\u3001\u6709\u6d88\u8d39\u80fd\u529b\u4e14\u6570\u5b57\u7d20\u517b\u8f83\u9ad8\u7684\u7528\u6237\u7fa4\u4f53\uff0c\u5bf9\u4e8e\u54c1\u724c\u65b9\u548c\u5185\u5bb9\u521b\u4f5c\u8005\u800c\u8a00\uff0c\u8fd9\u610f\u5473\u7740\u5de8\u5927\u7684\u5e02\u573a\u6f5c\u529b\u3002<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2024\/12\/1734250124232_8.webp' alt='\u89c6\u9891\u7528\u6237\u753b\u50cf_\u5fae\u89c6\u7528\u6237\u753b\u50cf\u5206\u6790_' \/><\/p>\n<p>\u5fae\u4fe1\u89c6\u9891\u53f7\u7528\u6237\u6d88\u8d39\u6f5c\u529b<\/p>\n<p>iiMedia Research\uff08\u827e\u5a92\u54a8\u8be2\uff09\u6570\u636e\u663e\u793a\uff0c\u6b64\u6b21\u53d7\u8bbf\u89c6\u9891\u53f7\u7528\u6237\u7684\u6708\u6536\u5165\u6c34\u5e73\u96c6\u4e2d\u57285001-15000\u5143\u95f4\uff0c\u5360\u6bd4\u5c06\u8fd1\u516d\u6210\u3002\u827e\u5a92\u54a8\u8be2\u5206\u6790\u5e08\u8ba4\u4e3a\uff0c\u6708\u6536\u5165\u9ad8\u7684\u7fa4\u4f53\u901a\u5e38\u5177\u6709\u8f83\u9ad8\u7684\u6d88\u8d39\u80fd\u529b\uff0c\u4ed6\u4eec\u66f4\u6709\u53ef\u80fd\u5728\u89c6\u9891\u53f7\u4e0a\u8fdb\u884c\u6d88\u8d39\uff0c\u65e0\u8bba\u662f\u8d2d\u4e70\u5546\u54c1\u6216\u670d\u52a1\u8fd8\u662f\u53c2\u4e0e\u4ed8\u8d39\u5185\u5bb9\u3002<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2024\/12\/1734250124232_9.webp' alt='_\u89c6\u9891\u7528\u6237\u753b\u50cf_\u5fae\u89c6\u7528\u6237\u753b\u50cf\u5206\u6790' \/><\/p>\n<p>\uff08\u8282\u9009\uff09\u7b2c\u56db\u7ae0 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Research\uff08\u827e\u5a92\u54a8\u8be2\uff09\u6570\u636e\u663e\u793a\uff0c59.8%\u7684\u89c6\u9891\u53f7\u7528\u6237\u51fa\u4e8e\u8bb0\u5f55\u751f\u6d3b\u7684\u76ee\u7684\u521b\u4f5c\u89c6\u9891\uff0c23.1%\u662f\u4e3a\u4e86\u6253\u9020\u4e2a\u4ebaIP\uff0c12.5%\u662f\u4e3a\u4e86\u5c55\u793a\u81ea\u6211\uff0c\u4ec5\u67094.4%\u662f\u4e3a\u4e86\u5546\u4e1a\u53d8\u73b0\u3002\u827e\u5a92\u54a8\u8be2\u5206\u6790\u5e08\u8ba4\u4e3a\uff0c\u793e\u4ea4\u5a92\u4f53\u627f\u62c5\u4e86\u4e2a\u4eba\u56de\u5fc6\u5f55\u548c\u6570\u5b57\u65e5\u8bb0\u672c\u7684\u529f\u80fd\uff0c\u5e73\u53f0\u53ef\u63a8\u51fa\u76f8\u5e94\u7684\u6d3b\u52a8\u4ee5\u6b64\u63d0\u9ad8\u7528\u6237\u7684\u6d3b\u8dc3\u5ea6\u3002<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2024\/12\/1734250124232_11.webp' alt='\u5fae\u89c6\u7528\u6237\u753b\u50cf\u5206\u6790_\u89c6\u9891\u7528\u6237\u753b\u50cf_' \/><\/p>\n<p>\u5fae\u4fe1\u89c6\u9891\u53f7\u7528\u6237\u62c5\u5fe7\u95ee\u9898<\/p>\n<p>iiMedia Research\uff08\u827e\u5a92\u54a8\u8be2\uff09\u6570\u636e\u663e\u793a\uff0c\u8d85\u4e03\u6210\u7684\u7528\u6237\u8868\u793a\u5728\u89c6\u9891\u53f7\u4f7f\u7528\u8fc7\u7a0b\u4e2d\u62c5\u5fe7\u7684\u95ee\u9898\u662f\u516c\u5f00\u81ea\u5df1\u70b9\u8d5e\u8fc7\u7684\u5185\u5bb9\u4f1a\u66b4\u9732\u9690\u79c1\uff0c\u8fd1\u4e94\u6210\u7528\u6237\u62c5\u5fe7\u5f71\u54cd\u4e2a\u4eba\u6574\u4f53\u5f62\u8c61\u3002\u827e\u5a92\u54a8\u8be2\u5206\u6790\u5e08\u8ba4\u4e3a\uff0c\u89c6\u9891\u53f7\u56e2\u961f\u5e94\u91cd\u89c6\u7528\u6237\u7684\u9690\u79c1\u4fdd\u62a4\u95ee\u9898\uff0c\u5efa\u7acb\u66f4\u52a0\u5b8c\u5584\u7684\u9690\u79c1\u8bbe\u7f6e\u9009\u9879\uff0c\u5141\u8bb8\u7528\u6237\u81ea\u4e3b\u63a7\u5236\u516c\u5f00\u5185\u5bb9\u3002<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2024\/12\/1734250124232_12.webp' alt='\u89c6\u9891\u7528\u6237\u753b\u50cf_\u5fae\u89c6\u7528\u6237\u753b\u50cf\u5206\u6790_' \/><\/p>\n<p>\uff08\u8282\u9009\uff09\u7b2c\u4e94\u7ae0 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src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2024\/12\/1734250124232_14.jpg' alt='\u5fae\u89c6\u7528\u6237\u753b\u50cf\u5206\u6790__\u89c6\u9891\u7528\u6237\u753b\u50cf' \/><\/p>\n<p>\u5fae\u4fe1\u89c6\u9891\u53f7\u7528\u6237\u529f\u80fd\u504f\u597d\u5206\u6790<\/p>\n<p>iiMedia Research\uff08\u827e\u5a92\u54a8\u8be2\uff09\u6570\u636e\u663e\u793a\uff0c52.1%\u7684\u89c6\u9891\u53f7\u7528\u6237\u8ba4\u4e3a\u8fdb\u5ea6\u6761\u8df3\u8f6c\u7684\u529f\u80fd\u5f88\u91cd\u8981\uff1b\u5176\u6b21\u662f\u5173\u8054\u89c6\u9891\u63a8\u8350\u53ca\u8bc4\u8bba\u533a\u8ba8\u8bba\u529f\u80fd\uff0c\u5360\u6bd4\u4e3a49.6%\u548c40.4%\u3002\u827e\u5a92\u54a8\u8be2\u5206\u6790\u5e08\u8ba4\u4e3a\uff0c\u5e73\u53f0\u63a8\u8350\u7cfb\u7edf\u80fd\u591f\u5feb\u901f\u5e2e\u52a9\u7528\u6237\u627e\u5230\u559c\u6b22\u7684\u89c6\u9891\uff0c\u800c\u8bc4\u8bba\u533a\u7684\u8ba8\u8bba\u529f\u80fd\u662f\u77ed\u89c6\u9891APP\u793e\u533a\u6587\u5316\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\uff0c\u5b83\u5141\u8bb8\u7528\u6237\u5bf9\u89c6\u9891\u5185\u5bb9\u8fdb\u884c\u4e92\u52a8\u548c\u8ba8\u8bba\uff0c\u8fd9\u79cd\u5373\u65f6\u53cd\u9988\u673a\u5236\u80fd\u591f\u6fc0\u53d1\u7528\u6237\u7684\u53c2\u4e0e\u70ed\u60c5\u3002<\/p>\n<p><img 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