{"id":14615,"date":"2025-03-03T23:02:02","date_gmt":"2025-03-03T15:02:02","guid":{"rendered":"https:\/\/www.ztuzx.com\/?p=14615"},"modified":"2025-03-03T23:02:02","modified_gmt":"2025-03-03T15:02:02","slug":"%e8%89%be%e5%aa%92%e5%92%a8%e8%af%a2-2024-2025%e5%b9%b4%e4%b8%ad%e5%9b%bd%e6%96%b0%e7%94%9f%e4%bb%a3%e5%a6%88%e5%a6%88%e7%be%a4%e4%bd%93%e8%a7%a6%e5%aa%92%e8%a1%8c%e4%b8%ba%e5%8f%8a%e8%90%a5","status":"publish","type":"post","link":"https:\/\/www.ztuzx.com\/?p=14615","title":{"rendered":"\u827e\u5a92\u54a8\u8be2 | 2024-2025\u5e74\u4e2d\u56fd\u65b0\u751f\u4ee3\u5988\u5988\u7fa4\u4f53\u89e6\u5a92\u884c\u4e3a\u53ca\u8425\u9500\u8d8b\u52bf\u62a5\u544a"},"content":{"rendered":"<p>\u5728\u653f\u7b56\u9a71\u52a8\u548c\u5e02\u573a\u9700\u6c42\u8f6c\u53d8\u5347\u7ea7\u4e0b\uff0c\u4e2d\u56fd\u6bcd\u5a74\u6d88\u8d39\u884c\u4e1a\u5e02\u573a\u89c4\u6a21\u4e0d\u65ad\u6269\u5927\u3002iiMedia 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2024-2025\u5e74\u4e2d\u56fd\u65b0\u751f\u4ee3\u5988\u5988\u7fa4\u4f53\u89e6\u5a92\u884c\u4e3a\u53ca\u8425\u9500\u8d8b\u52bf\u62a5\u544a\u300b\u5b8c\u6574\u9ad8\u6e05PDF\u7248\u517148\u9875\uff0c\u53ef\u70b9\u51fb\u6587\u7ae0\u5e95\u90e8\u62a5\u544a\u4e0b\u8f7d\u6309\u94ae\u8fdb\u884c\u62a5\u544a\u4e0b\u8f7d\uff09<\/p>\n<p>Under the policy-driven and market demand transformation and upgrading, the market scale of China&#8217;s maternal and child consumption industry has been expanding\u3002 According to iiMedia Research, China&#8217;s maternal and child consumption market will reach 7,629\u30029 billion yuan in 2024 and is expected to reach 8,914\u30029 billion yuan in 2027\u3002 In the era of mobile Internet, the new generation of mothers have diversified media methods, and maternal and infant apps are playing an increasingly important role in their lives\u3002<\/p>\n<p> According to iiMedia Research&#8217;s survey data, among the types of apps commonly used by new generation mothers in China, maternal and infant apps account for 66\u30021%, becoming the first choice platform for them to learn and share maternal and infant knowledge (the main purpose of 77\u30029% of users)\u3002 (\u201ciiMedia Report |iiMedia Report | Report on catalytic behavior and marketing trends of China&#8217;s new generation of mothers in 2024-2025\u201d full version has 48pages, please click the download button at the bottom of the article to download the report)<\/p>\n<p>\u6838\u5fc3\u89c2\u70b9<\/p>\n<p>\u5e02\u573a\u89c4\u6a21\uff1a2027\u5e74\u4e2d\u56fd\u6bcd\u5a74\u6d88\u8d39\u5e02\u573a\u89c4\u6a21\u5c06\u8fbe89149\u4ebf\u5143\uff0c\u4fdd\u6301\u7a33\u5b9a\u589e\u957f\u6001\u52bf<\/p>\n<p>iiMedia 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src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2025\/03\/1741014108639_5.webp' alt='_\u827e\u5a92\u54a8\u8be2 | 2024-2025\u5e74\u4e2d\u56fd\u65b0\u751f\u4ee3\u5988\u5988\u7fa4\u4f53\u89e6\u5a92\u884c\u4e3a\u53ca\u8425\u9500\u8d8b\u52bf\u62a5\u544a_\u827e\u5a92\u54a8\u8be2 | 2024-2025\u5e74\u4e2d\u56fd\u65b0\u751f\u4ee3\u5988\u5988\u7fa4\u4f53\u89e6\u5a92\u884c\u4e3a\u53ca\u8425\u9500\u8d8b\u52bf\u62a5\u544a' 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2024-2025\u5e74\u4e2d\u56fd\u65b0\u751f\u4ee3\u5988\u5988\u7fa4\u4f53\u89e6\u5a92\u884c\u4e3a\u53ca\u8425\u9500\u8d8b\u52bf\u62a5\u544a_\u827e\u5a92\u54a8\u8be2 | 2024-2025\u5e74\u4e2d\u56fd\u65b0\u751f\u4ee3\u5988\u5988\u7fa4\u4f53\u89e6\u5a92\u884c\u4e3a\u53ca\u8425\u9500\u8d8b\u52bf\u62a5\u544a_' 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src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2025\/03\/1741014108639_17.webp' alt='\u827e\u5a92\u54a8\u8be2 | 2024-2025\u5e74\u4e2d\u56fd\u65b0\u751f\u4ee3\u5988\u5988\u7fa4\u4f53\u89e6\u5a92\u884c\u4e3a\u53ca\u8425\u9500\u8d8b\u52bf\u62a5\u544a__\u827e\u5a92\u54a8\u8be2 | 2024-2025\u5e74\u4e2d\u56fd\u65b0\u751f\u4ee3\u5988\u5988\u7fa4\u4f53\u89e6\u5a92\u884c\u4e3a\u53ca\u8425\u9500\u8d8b\u52bf\u62a5\u544a' \/><\/p>\n<p>\u4e2d\u56fd\u65b0\u751f\u4ee3\u5988\u5988\u6bcd\u5a74APP\u7684\u4f7f\u7528\u65f6\u957f\u53d8\u5316\u8f83\u4e3a\u7a33\u5b9a<\/p>\n<p>iiMedia 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src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2025\/03\/1741014108639_25.webp' alt='\u827e\u5a92\u54a8\u8be2 | 2024-2025\u5e74\u4e2d\u56fd\u65b0\u751f\u4ee3\u5988\u5988\u7fa4\u4f53\u89e6\u5a92\u884c\u4e3a\u53ca\u8425\u9500\u8d8b\u52bf\u62a5\u544a__\u827e\u5a92\u54a8\u8be2 | 2024-2025\u5e74\u4e2d\u56fd\u65b0\u751f\u4ee3\u5988\u5988\u7fa4\u4f53\u89e6\u5a92\u884c\u4e3a\u53ca\u8425\u9500\u8d8b\u52bf\u62a5\u544a' 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src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2025\/03\/1741014108639_26.webp' alt='_\u827e\u5a92\u54a8\u8be2 | 2024-2025\u5e74\u4e2d\u56fd\u65b0\u751f\u4ee3\u5988\u5988\u7fa4\u4f53\u89e6\u5a92\u884c\u4e3a\u53ca\u8425\u9500\u8d8b\u52bf\u62a5\u544a_\u827e\u5a92\u54a8\u8be2 | 2024-2025\u5e74\u4e2d\u56fd\u65b0\u751f\u4ee3\u5988\u5988\u7fa4\u4f53\u89e6\u5a92\u884c\u4e3a\u53ca\u8425\u9500\u8d8b\u52bf\u62a5\u544a' 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alt='\u827e\u5a92\u54a8\u8be2 | 2024-2025\u5e74\u4e2d\u56fd\u65b0\u751f\u4ee3\u5988\u5988\u7fa4\u4f53\u89e6\u5a92\u884c\u4e3a\u53ca\u8425\u9500\u8d8b\u52bf\u62a5\u544a_\u827e\u5a92\u54a8\u8be2 | 2024-2025\u5e74\u4e2d\u56fd\u65b0\u751f\u4ee3\u5988\u5988\u7fa4\u4f53\u89e6\u5a92\u884c\u4e3a\u53ca\u8425\u9500\u8d8b\u52bf\u62a5\u544a_' 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src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2025\/03\/1741014108639_28.webp' alt='\u827e\u5a92\u54a8\u8be2 | 2024-2025\u5e74\u4e2d\u56fd\u65b0\u751f\u4ee3\u5988\u5988\u7fa4\u4f53\u89e6\u5a92\u884c\u4e3a\u53ca\u8425\u9500\u8d8b\u52bf\u62a5\u544a_\u827e\u5a92\u54a8\u8be2 | 2024-2025\u5e74\u4e2d\u56fd\u65b0\u751f\u4ee3\u5988\u5988\u7fa4\u4f53\u89e6\u5a92\u884c\u4e3a\u53ca\u8425\u9500\u8d8b\u52bf\u62a5\u544a_' 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