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Currently, AI digital humans are developing at a rapid pace and have been widely integrated into various industries\u3002 New-generation digital human generation tools are continuously being iterated, with their functions being continuously optimized\u3002 In terms of the market, enterprises’ acceptance of AI digital human products is steadily increasing\u3002 After many enterprises introduced AI digital humans, their work processes have been optimized, their efficiency has been significantly improved, and their costs have been effectively reduced, injecting new vitality into the development of enterprises\u3002<\/p>\n
According to the latest “Survey data on consumer behavior in China’s AI digital human industry in 2025” released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, enterprises currently using AI digital humans are mainly distributed in industries such as e-commerce, health and social security, social welfare, education, and finance, and are mainly concentrated in small enterprises, accounting for 58\u300278%\u3002<\/p>\n
At the same time, 65\u300203% of enterprises have applied AI digital humans to the practice of corporate development, indicating that the practical application of AI digital humans in Chinese enterprises is already quite extensive\u3002Among enterprises’ functional requirements for AI digital humans, the demand for multimodal capabilities (text, image, voice, and video processing capabilities) is the highest, followed by natural language understanding and human-computer interaction\u3002 Meanwhile, enterprises pay the most attention to the ease of use of products and the security of private information, accounting for 29\u3002<\/p>\n
39% and 28\u300272% respectively\u3002While enterprises are continuously increasing their investment in the application of AI digital humans, they are also facing many challenges\u3002 Data shows that data security and privacy protection face the greatest challenges, followed by regulatory policies and ethics\u3002 In the future, as enterprises continue to improve data security protection measures, AI digital humans are expected to build a closer and more efficient communication bridge between enterprises and consumers, bringing consumers a better and more personalized consumption experience, and helping enterprises open up new growth paths in the fierce market competition\u3002<\/p>\n
(\u201ciiMedia Report | Survey data on consumer behavior in China’s AI digital human industry in 2025\u201dfull version has 27pages, please click the download button at the bottom of the article to download the report)<\/p>\n
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