{"id":14809,"date":"2025-04-11T08:00:45","date_gmt":"2025-04-11T00:00:45","guid":{"rendered":"https:\/\/www.ztuzx.com\/?p=14809"},"modified":"2025-04-11T08:00:45","modified_gmt":"2025-04-11T00:00:45","slug":"%e8%89%be%e5%aa%92%e5%92%a8%e8%af%a2-2025%e5%b9%b4%e4%b8%ad%e5%9b%bd%e5%86%9c%e4%ba%a7%e5%93%81%e7%94%b5%e5%95%86%e6%b6%88%e8%b4%b9%e8%a1%8c%e4%b8%ba%e8%b0%83%e6%9f%a5%e6%95%b0%e6%8d%ae","status":"publish","type":"post","link":"https:\/\/www.ztuzx.com\/?p=14809","title":{"rendered":"\u827e\u5a92\u54a8\u8be2 | 2025\u5e74\u4e2d\u56fd\u519c\u4ea7\u54c1\u7535\u5546\u6d88\u8d39\u884c\u4e3a\u8c03\u67e5\u6570\u636e"},"content":{"rendered":"

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Driven by the double trend of consumption upgrading and digital transformation, the e-commerce of agricultural products has risen rapidly. High consumer demand for healthy and safe agricultural products has promoted the rapid development of e-commerce platforms, while advances in cold chain logistics and supply chain technology have also provided strong support for the market. According to the latest “Survey data of China’s agricultural products e-commerce consumption behavior in 2025” released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the data shows that e-commerce platforms (such as Pinduoduo, Tmall, Jingdong, Suning Tesco, etc.) occupy the first place with a proportion of 41.03%. It highlights the significant preference of consumers for online shopping channels, and further confirms the vigorous development trend of the agricultural product e-commerce market.<\/p>\n

At the same time, “convenience, saving time and energy” has become the primary reason for consumers to choose to buy agricultural products online, accounting for 41\u300229%, fully reflecting the core advantage of convenience in promoting the e-commerce of agricultural products\u3002 In addition, affordable prices, accounting for 42\u300281%, have become the most concerned factor when consumers choose online agricultural retail platforms, reflecting consumers’ high attention to cost performance, and also providing an important reference for the platform to optimize pricing strategies and enhance competitiveness\u3002<\/p>\n

Analysts from IIMedia Consulting believe that with the application of new models such as live streaming e-commerce and community group buying, the future e-commerce of agricultural products will develop in a more efficient, more accurate and more sustainable direction, becoming an important driving force for rural revitalization and agricultural modernization\u3002(\u201ciiMedia Report | Survey data of China’s agricultural products e-commerce consumption behavior in 2025\u201dfull version has 27pages, please click the download button at the bottom of the article to download the report)<\/p>\n

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