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Currently, the home furnishings industry is showing positive changes\u3002 With strong policy support, 300 billion yuan was allocated in 2025 to support the trade-in of consumer goods, stimulating the release of consumption potential\u3002 Consumers prefer intelligent, environmentally friendly, and age-friendly products\u3002 Enterprises are accelerating their global layout and leveraging AI to enhance efficiency and user experience\u3002 The overall market shows a clear trend of recovery and upgrading\u3002According to the latest “Survey data on the consumption behavior of China’s home furnishing market in 2025” released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, when consumers purchase soft home furnishings products, they tend to prioritize comfort, material texture, and environmental protection\u3002<\/p>\n
When purchasing hard home furnishings products, they pay more attention to product quality, safety, and installation convenience\u3002In terms of home styles, the modern minimalist style, accounting for 45\u300215%, has become the most preferred home style among Chinese consumers in 2025, far surpassing other styles\u3002 The traditional Chinese style follows, accounting for 35\u300287%\u3002At the same time, 49\u300245% of consumers said they have purchased and used smart home products, indicating that the smart home market already has a certain user base\u3002<\/p>\n
40\u300285% of consumers said they plan to purchase or use smart home products, further confirming that the market has great potential demand and broad growth space in the future\u3002 Among them, the intelligent lighting control system and the intelligent security control system are considered the smart home functions that consumers are most interested in, accounting for 35\u300240% and 35\u300224% respectively\u3002Consumers’ interest in smart home functions not only reflects their pursuit of a convenient life but also their emphasis on family safety and a comfortable environment\u3002<\/p>\n
Analysts from iiMedia Research believe that consumers’ diverse and clear demands not only outline the current picture of the market but also pave a clear path for the future development of the home furnishings industry\u3002 With the continuous advancement of technology and the reduction of costs, the penetration rate of smart home products is expected to further increase, creating a more intelligent and personalized living space for consumers\u3002(\u201ciiMedia Report | Survey data on the consumption behavior of China’s home furnishing market in 2025\u201dfull version has 43pages, please click the download button at the bottom of the article to download the report)<\/p>\n
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