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Private domain traffic refers to the precipitated fans and customers in the personal account, and the characteristics of private domain traffic are that users can be directly contacted and repeatedly used\u3002 In recent years, the private domain traffic market is rising rapidly and has become the core strategy of enterprise marketing, which is characterized by autonomous and controllable, free reuse, which can effectively reduce customer acquisition costs and enhance user life cycle value\u3002 With the rising cost of public domain traffic and personalized user needs, the scale of private domain traffic market continues to expand, and the participants and operating models are increasingly diversified\u3002<\/p>\n
According to the latest “Survey data of consumption behavior of China private domain traffic in 2025” released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, content sharing platforms (such as XiaoHongshu, Weibo, etc\u3002) occupy the first place with 37\u300222%\u3002 It shows that consumers are more inclined to enter the private domain of merchants through content sharing platforms, reflecting the significant trend of content-driven consumption decision-making\u3002<\/p>\n
At the same time, food and beverage products accounted for 38\u300216% of the most popular category, highlighting the strong demand of consumers for food and beverage, further confirming the important position of this category in the private traffic operation\u3002 Ai Media Consulting analysts believe that in the future, private domain traffic will evolve in the direction of fine operation, collaborative development with public domain traffic and tool specialization, and there are huge opportunities in the fields of vertical segmentation, content e-commerce and local life services\u3002<\/p>\n
Enterprises need to grasp the trend and formulate reasonable strategies to take advantage of the competition\u3002(\u201ciiMedia Report | Survey data of consumption behavior of China private domain traffic in 2025\u201dfull version has 36pages, please click the download button at the bottom of the article to download the report)<\/p>\n
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