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With the deep integration of intelligent algorithm recommendation and multi-terminal collaborative technology, the music application ecology presents a multidimensional penetration trend, significantly covering the personalized content consumption field dominated by pop music and Chinese music, the scene experience field represented by commuting fitness and bedtime sleep, and the innovative entertainment field such as cloud Live interaction and social sharing\u3002 Driven by technology, the music industry is building a three-dimensional value system of “content + scene + social”\u3002<\/p>\n
According to the latest “Survey data of Chinese music industry market consumption behavior in 2025” released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, modern music (including pop music) leads the user’s music type choice with 63\u300227% preference\u3002 It reflects the high acceptance of mainstream cultural content by the public\u3002 Terminal device data show that mobile phones dominated the user entrance with an absolute advantage of 49\u300224%, and music ranked first in the platform competition with an active proportion of 35\u300290%\u3002<\/p>\n
It is worth noting that the usage rate of social functions reached 71\u300280%, of which 52\u300212% of users tend to share music content with friends, reflecting the strong appeal of the “music + social” model\u3002 The payment space is polarized, with 49\u300265% of users choosing to “pay occasionally”, while audio quality upgrades (31\u300210%) and Cloud Live shows (70\u300270% satisfaction) are the main payment drivers\u3002 However, the industry still has significant pain points: the short video sector suffered 29\u300258% negative comments from users due to content homogenization, the willingness to pay was limited by the adequacy of free resources (38\u3002<\/p>\n
16%) and price sensitivity (30\u300234%), and Cloud Live faced technical experience bottlenecks such as picture quality delay (43\u300281%) and single interaction (34\u300269%)\u3002 Analysts from Imedia Consulting believe that the platform needs to strengthen the supply of differentiated content, reshape the immersive experience through AI sound optimization and XR technology upgrade, and build a stepped payment system and social incentive mechanism, so as to deeply dig the business value of vertical scenes while ensuring the inclusiveness of basic services\u3002<\/p>\n
(\u201ciiMedia Report | Survey data of Chinese music industry market consumption behavior in 2025\u201dfull version has 47pages, please click the download button at the bottom of the article to download the report)<\/p>\n
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