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With the continuous improvement of the vocational training system, its coverage scenarios continue to extend into the field of personal development with skills improvement and career transformation as the core, the field of digital learning represented by online courses and industry certification, and the field of integration of industry and education such as internal training and school-enterprise cooperation\u3002 According to the latest Survey data of consumer behavior in China’s vocational education market in 2025 released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the participation rate of Chinese consumers in vocational training in 2025 is 91\u3002<\/p>\n
90%\u3002 Among them, the combination of offline and online hybrid training accounted for 57\u300267% of the mainstream learning mode\u3002 Consumers are more inclined to choose small classes of 2-10 students (53\u300246%), and prefer semi-annual training frequency (38\u300213%)\u3002 In terms of training content selection, vocational qualification examination training (57\u300226%) and computer courses (24\u300297%) received the most attention, reflecting the market’s high demand for professional qualification certification and technical talents\u3002<\/p>\n
The data show that the core demands of consumers to participate in training are focused on the improvement of comprehensive quality (37\u300299%), and more than 60% of respondents plan to participate in professional quality training in the future (64\u300227%)\u3002 After completing the training, 45\u300232% of consumers are willing to engage in related work in the form of part-time, of which the e-commerce operation field (19\u300260%) is the most attractive\u3002<\/p>\n
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Although 56\u300272% of consumers expressed “relatively satisfied” with the training effect, the existing problems are still significant: the curriculum is out of step with the market demand, the strength of teachers is weak, and the training cost is too high\u3002 Consumers expect to focus on improving vocational skills and professional confidence, and call on training institutions to optimize the course pricing system, strengthen practical content innovation, and avoid the phenomenon of curriculum homogeneity\u3002<\/p>\n
iiMedia Researchbelieve that vocational training institutions need to build a “demand-oriented” course research and development mechanism, and deeply integrate the industry certification system and enterprise employment standards\u3002 Through digital technology to empower the teaching scene, create a flexiblelearning mode, while strengthening employment docking services and career development tracking, forming a “training-certification-employment” complete ecological chain\u3002 In the future, the vocational training market will continue to upgrade in the direction of refinement and specialization\u3002<\/p>\n
(\u201ciiMedia Report | Survey data of consumer behavior in China’s vocational education market in 2025\u201d full version has 45pages, please click the download button at the bottom of the article to download the report)<\/p>\n
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2025\u5e74\u4e2d\u56fd\u6d88\u8d39\u8005\u5e0c\u671b\u63d0\u5347\u7684\u80fd\u529b<\/p>\n
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