With the continuous upgrading of consumer demand and the deepening of industrial digital transformation, China’s beverage market shows a diversified development trend, mainly reflected in the upgrading of consumption channels represented by online live shopping and intelligent unmanned vending, the health demand driven by low-sugar formula and functional ingredients, and the category innovation trend with sparkling water and electrolyte water as the hot spot. According to the latest “Market consumption behavior survey data of China’s beverage industry in 2025” released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, dairy products ranked the top of the consumer beverage category understanding with 51.70% awareness. The results show that the demand for health has a significant impact on category cognition.<\/p>\n
From the perspective of consumption channels, the integrated e-commerce platform dominates the purchasing scene with an online penetration rate of 61\u300231%, while the offline large life supermarket maintains its core position with 65\u300265%, confirming the consumption characteristics of omni-channel integration\u3002 Price preference ranked first with 33\u300203%, indicating that price factors had the most significant promoting effect on beverage consumption\u3002 At present, there are still structural contradictions in the market: online channels rely on content platform promotion to accelerate brand exposure, but homogenized marketing is easy to cause aesthetic fatigue; Although offline channels maintain high traffic, the real-time demand and scenario-based service capabilities still need to be strengthened\u3002<\/p>\n
iiMedia Research suggest that enterprises need to build a differentiated value system, improve product premium space through water quality technology upgrading and packaging design innovation, and rely on big data analysis to achieve dynamic adjustment of price strategies and accurately match the needs of segmentation scenes such as family hoarding and outdoor sports\u3002 (\u201ciiMedia Report | Market consumption behavior survey data of China’s beverage industry in 2025\u201d full version has 95pages, please click the download button at the bottom of the article to download the report)<\/p>\n
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