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| 2025\u5e74\u4e2d\u56fd\u56fd\u6f6e\u7ecf\u6d4e\u6d88\u8d39\u884c\u4e3a\u8c03\u67e5\u6570\u636e\u300b\u5b8c\u6574\u9ad8\u6e05PDF\u7248\u517137\u9875\uff0c\u53ef\u70b9\u51fb\u6587\u7ae0\u5e95\u90e8\u62a5\u544a\u4e0b\u8f7d\u6309\u94ae\u8fdb\u884c\u62a5\u544a\u4e0b\u8f7d\uff09<\/p>\n<p>With the improvement of cultural confidence and industrial upgrading, the country&#8217;s economic penetration has accelerated, covering the fashion consumption field represented by clothing and cosmetics, the science and technology culture field with smart home and cultural and creative products as the core, and the cultural inheritance field of intangible cultural heritage activation and time-honored brand innovation\u3002 According to the latest &#8220;Data from China&#8217;s economic Consumption Behavior Survey in 2025&#8221; released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, 85\u3002<\/p>\n<p>79% of consumers are more inclined to choose domestic trend brands, of which 48\u300269% form consumption preferences due to &#8220;Chinese style design elements&#8221;\u3002 Clothing and small household appliances became the main force of domestic consumption, accounting for 37\u300294% and 32\u300218%, respectively, and short video platforms became the core product cognition channel with 35\u300232%\u3002 Consumers pay more attention to official online channels when purchasing, and novelty of style and technological innovation are the core factors driving consumption\u3002<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2025\/05\/1747321233709_0.jpg' alt='_\u6d88\u8d39\u884c\u4e3a\u8c03\u7814\u7684\u4e3b\u8981\u5185\u5bb9_\u6d88\u8d39\u884c\u4e3a\u8c03\u7814' \/><\/p>\n<p>According to the survey, consumers&#8217; trust in the quality of domestic products has increased significantly, and 71\u300223% believe that domestic products have made a qualitative leap compared with five years ago\u3002 However, 31\u300255% of consumers pointed out that &#8220;insufficient international trend integration&#8221; is the biggest weakness, and there are problems such as lack of IP innovation and imbalance of cost performance\u3002 iiMedia Research believe that brands need to strengthen international design language on the basis of retaining the essence of traditional culture, and build an omni-channel service system to enhance consumer experience\u3002<\/p>\n<p> It is suggested to enable the activation of intangible cultural heritage through digital technology, and deepen the integration of culture and science and technology in the fields of smart home and cultural and creative products\u3002 The government and enterprises should work together to establish a national tide standard system, and promote the globalization of cultural symbols such as embroidery and tea art with the help of cross-border e-commerce\u3002 (\u201ciiMedia Report | Data from China&#8217;s economic Consumption Behavior Survey in 2025\u201d full version has 37pages, please click the download button at the bottom of the article to download the report)<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2025\/05\/1747321233709_1.webp' alt='\u6d88\u8d39\u884c\u4e3a\u8c03\u7814\u7684\u4e3b\u8981\u5185\u5bb9_\u6d88\u8d39\u884c\u4e3a\u8c03\u7814_' \/><\/p>\n<p>2025\u5e74\u4e2d\u56fd\u6d88\u8d39\u8005\u5bf9\u6f6e\u6d41\u54c1\u724c\u504f\u597d<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2025\/05\/1747321233709_2.jpg' alt='\u6d88\u8d39\u884c\u4e3a\u8c03\u7814\u7684\u4e3b\u8981\u5185\u5bb9_\u6d88\u8d39\u884c\u4e3a\u8c03\u7814_' 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