<\/p>\n\u968f\u7740\u6c49\u670d\u6587\u5316\u7684\u666e\u53ca\u4e0e\u5e02\u573a\u6210\u719f\uff0c\u5176\u6d88\u8d39\u7814\u7a76\u7ef4\u5ea6\u4e0d\u65ad\u6df1\u5316\uff0c\u6db5\u76d6\u4ee5\u6d88\u8d39\u8005\u8ba4\u77e5\u4e0e\u6001\u5ea6\uff08\u5982\u4e86\u89e3\u7a0b\u5ea6\u3001\u6587\u5316\u4f20\u64ad\u8ba4\u540c\uff09\u4e3a\u4f8b\u7684\u6587\u5316\u6e17\u900f\u9886\u57df\uff0c\u4ee5\u6d88\u8d39\u884c\u4e3a\u4e0e\u4ea7\u54c1\u504f\u597d\uff08\u5982\u8d2d\u4e70\u9891\u7387\u3001\u4ef7\u683c\u654f\u611f\u5ea6\u3001\u6750\u8d28\u503e\u5411\uff09\u4e3a\u4f8b\u7684\u5e02\u573a\u51b3\u7b56\u9886\u57df\uff0c\u4ee5\u573a\u666f\u5e94\u7528\uff08\u5982\u65e5\u5e38\u7a7f\u7740\u3001\u79df\u501f\u4f53\u9a8c\u3001\u5c55\u89c8\u53c2\u4e0e\uff09\u4e3a\u4f8b\u7684\u751f\u6001\u62d3\u5c55\u9886\u57df\uff0c\u4ee5\u53ca\u884c\u4e1a\u4e89\u8bae\uff08\u5c71\u5be8\u63a5\u53d7\u5ea6\u3001\u5f62\u5236\u8bbe\u8ba1\u4e89\u8bae\uff09\u3002\u6839\u636e\u5168\u7403\u9886\u5148\u7684\u65b0\u7ecf\u6d4e\u4ea7\u4e1a\u7b2c\u4e09\u65b9\u6570\u636e\u6316\u6398\u548c\u5206\u6790\u673a\u6784iiMedia Research\uff08\u827e\u5a92\u54a8\u8be2\uff09\u6700\u65b0\u53d1\u5e03\u7684\u300a2025\u5e74\u4e2d\u56fd\u6c49\u670d\u4ea7\u4e1a\u6d88\u8d39\u884c\u4e3a\u8c03\u67e5\u6570\u636e\u300b\u6570\u636e\u663e\u793a\uff0c56.83%\u7684\u6c49\u670d\u6d88\u8d39\u8005\u5bf9\u6c49\u670d\u6bd4\u8f83\u4e86\u89e3\uff0c57.845%\u7684\u6d88\u8d39\u8005\u6bd4\u8f83\u80fd\u63a5\u53d7\u6c49\u670d\uff0c\u6d88\u8d39\u8005\u591a\u4ee5\u793e\u4ea4\u5a92\u4f53\u7684\u65b9\u5f0f\u4e86\u89e3\u5230\u6c49\u670d\uff0c\u5360\u6bd4\u6765\u5230\u4e8638.62%\uff0c\u5e76\u4e14\u670954.97%\u7684\u6d88\u8d39\u8005\u6bd4\u8f83\u5173\u6ce8\u6c49\u670d\u7684\u5c55\u89c8\uff0c\u53ef\u4ee5\u770b\u51fa\u6c49\u670d\u5728\u56fd\u5185\u6709\u4e00\u5b9a\u7684\u6d41\u884c\u5ea6\u548c\u5173\u6ce8\u5ea6\u3002<\/p>\n
\u4f46\u8d2d\u4e70\u8fc7\u6c49\u670d\u7684\u6d88\u8d39\u8005\u4ec5\u670935.92%\uff0c\u5176\u4e2d48.36%\u7684\u6d88\u8d39\u8005\u662f\u5728\u5927\u578b\u5546\u573a\u6216\u8d2d\u7269\u4e2d\u5fc3\u4e2d\u8d2d\u4e70\u7684\uff0c\u4ed6\u4eec\u5728\u8d2d\u4e70\u65f6\u4f1a\u591a\u8003\u8651\u6b3e\u5f0f\u3001\u4ef7\u683c\u7b49\u56e0\u7d20\u3002\u7ecf\u5e38\u7a7f\u6c49\u670d\u7684\u573a\u666f\u4e3a\u4f20\u7edf\u8282\u65e5\u65f6\u6216\u8005\u62cd\u4e2a\u4eba\u827a\u672f\u7167\u65f6\u3002\u670930%\u7684\u4eba\u8ba4\u4e3a\u6c49\u670d\u592a\u5f15\u4eba\u6ce8\u76ee\u4e86\uff0c\u670925.38%\u7684\u4eba\u8ba4\u4e3a\u6c49\u670d\u7a7f\u8d77\u6765\u7e41\u7410\uff0c\u4e0d\u592a\u5b9e\u7528\uff0c\u4e0d\u4f1a\u53bb\u8d2d\u4e70\uff0c\u800c\u76f8\u6bd4\u8d2d\u4e70\uff0c\u5927\u591a\u6570\u4eba\u4f1a\u9009\u62e9\u79df\u501f\u6c49\u670d\uff0c\u5360\u6bd4\u8fbe\u523060.71%\uff0c\u6216\u8005\u53bb\u6c49\u670d\u4f53\u9a8c\u5e97\uff0c\u53bb\u8fc7\u7684\u6d88\u8d39\u8005\u5360\u6bd4\u670962.06%\u3002\u827e\u5a92\u54a8\u8be2\u5206\u6790\u5e08\u8ba4\u4e3a\uff0c\u5728\u6c49\u670d\u9010\u6e10\u6d41\u884c\u7684\u65b0\u80cc\u666f\u4e0b\uff0c\u66f4\u591a\u5730\u5173\u6ce8\u6c49\u670d\u5e02\u573a\uff0c\u4e86\u89e3\u6d88\u8d39\u8005\u7684\u76f8\u5173\u9700\u6c42\uff0c\u662f\u5360\u9886\u6c49\u670d\u5e02\u573a\u81f3\u5173\u91cd\u8981\u7684\u4e00\u6b65\u3002\uff08\u300a\u827e\u5a92\u54a8\u8be2 | 2025\u5e74\u4e2d\u56fd\u6c49\u670d\u4ea7\u4e1a\u6d88\u8d39\u884c\u4e3a\u8c03\u67e5\u6570\u636e\u300b\u5b8c\u6574\u9ad8\u6e05PDF\u7248\u517141\u9875\uff0c\u53ef\u70b9\u51fb\u6587\u7ae0\u5e95\u90e8\u62a5\u544a\u4e0b\u8f7d\u6309\u94ae\u8fdb\u884c\u62a5\u544a\u4e0b\u8f7d\uff09<\/p>\n
With the popularization and market maturation of Hanfu culture, the research dimensions of its consumption have been continuously deepened, covering cultural infiltration areas such as consumers’ cognition and attitude (such as understanding degree, cultural dissemination recognition), market decision-making areas such as consumption behavior and product preference (such as purchase frequency, price sensitivity, material preference), ecological expansion areas such as scene application (such as daily wear, rental experience, exhibition participation), and industry controversy areas such as the acceptance of counterfeits and disputes over shape design\u3002<\/p>\n
According to the latest “2025 China Hanfu Industry Consumption Behavior Survey Data” released by iiMedia Research (iimedia research), a global third-party data mining and analysis agency for the new economy industry, 56\u300283% of Hanfu consumers have a relatively good understanding of Hanfu, and 57\u3002845% of consumers are relatively receptive to Hanfu\u3002 Consumers mostly learn about Hanfu through social media, accounting for 38\u300262%, and 54\u300297% of consumers are relatively concerned about Hanfu exhibitions\u3002<\/p>\n
This shows that Hanfu has a certain degree of popularity and attention in China\u3002 However, only 35\u300292% of consumers have purchased Hanfu, among which 48\u300236% of consumers bought it in large shopping malls or shopping centers, and they would consider factors such as style and price when purchasing\u3002 The common scenes for wearing Hanfu are during traditional festivals or when taking personal artistic photos\u3002 30% of people think Hanfu is too eye-catching, and 25\u300238% think it is too complicated to wear and not very practical, so they will not purchase it\u3002<\/p>\n
Compared with purchasing, most people choose to rent Hanfu, accounting for 60\u300271%, or go to Hanfu experience stores, with 62\u300206% of consumers having visited\u3002 Analysts from iiMedia Research believe that in the new context of the gradual popularity of Hanfu, paying more attention to the Hanfu market and understanding the relevant needs of consumers is a crucial step to occupy the Hanfu market\u3002(\u201ciiMedia Report | Survey data on consumption behavior of the Chinese Hanfu industry in 2025\u201dfull version has 41pages, please click the download button at the bottom of the article to download the report)<\/p>\n
<\/p>\n
2025\u5e74\u4e2d\u56fd\u6c49\u670d\u6d88\u8d39\u8005\u5bf9\u6c49\u670d\u7684\u4e86\u89e3\u7a0b\u5ea6<\/p>\n
<\/p>\n
<\/p>\n
<\/p>\n
<\/p>\n
<\/p>\n