{"id":14970,"date":"2025-05-27T08:01:15","date_gmt":"2025-05-27T00:01:15","guid":{"rendered":"https:\/\/www.ztuzx.com\/?p=14970"},"modified":"2025-05-27T08:01:15","modified_gmt":"2025-05-27T00:01:15","slug":"%e8%89%be%e5%aa%92%e5%92%a8%e8%af%a2-2025%e5%b9%b4%e4%b8%ad%e5%9b%bd%e4%b9%a1%e6%9d%91%e6%95%b0%e5%ad%97%e7%bb%8f%e6%b5%8e%e5%b8%82%e5%9c%ba%e5%8f%91%e5%b1%95%e7%8a%b6%e5%86%b5%e4%b8%8e%e7%94%a8","status":"publish","type":"post","link":"https:\/\/www.ztuzx.com\/?p=14970","title":{"rendered":"\u827e\u5a92\u54a8\u8be2 | 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|\u00a02025\u5e74\u4e2d\u56fd\u4e61\u6751\u6570\u5b57\u7ecf\u6d4e\u5e02\u573a\u53d1\u5c55\u72b6\u51b5\u4e0e\u7528\u6237\u884c\u4e3a\u8c03\u67e5\u6570\u636e\u300b\u5b8c\u6574\u9ad8\u6e05PDF\u7248\u517141\u9875\uff0c\u53ef\u70b9\u51fb\u6587\u7ae0\u5e95\u90e8\u62a5\u544a\u4e0b\u8f7d\u6309\u94ae\u8fdb\u884c\u62a5\u544a\u4e0b\u8f7d\uff09<\/p>\n<p>With the digital wave sweeping across all industries, the rural digital economy, as a key force in promoting rural revitalization and modernizing agriculture and rural areas, has shown a vigorous development trend in recent years. According to the latest &#8220;iiMedia Report | Survey data on the development status of China&#8217;s rural digital economy market and consumer behavior in 2025&#8221; released by iiMedia Research, a world-leading third-party data mining and analysis institution for the new economy industry, in terms of market size, the rural digital economy shows a strong growth momentum. In 2024, the national rural online retail sales reached 2.86 trillion yuan, and the online retail sales of agricultural products also reached 718.3 billion yuan. It is estimated that by 2025, the online retail sales in rural areas across the country will reach 3.1 trillion yuan, and the online retail sales of agricultural products will reach 804.5 billion yuan. The above data are sufficient to demonstrate that the market development prospects of the rural digital economy characterized by digitalization and datafication are broad.<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2025\/05\/1748304074829_0.jpg' alt='_\u4e61\u6751\u6570\u5b57\u7ecf\u6d4e\u8c03\u67e5\u95ee\u5377_\u6570\u5b57\u4e61\u6751\u8c03\u7814\u60c5\u51b5\u6c47\u62a5' \/><\/p>\n<p>Among the digital economic models that are beneficial to rural areas, 35.71% of users believe that the development of agricultural Internet of Things is a favorable digital economic model. This indicates that for rural areas, handling agricultural-related development issues well is the most important digital economic model. Among the views on how Internet enterprises can assist in technological updates in high-quality production areas, 46.38% of the users believe that the continuous supply period is longer, and 46.14% of the users think that the quality is more guaranteed. This indicates that in the future development of the rural digital economy market, more in-depth cooperation with Internet enterprises can be carried out. In the absence of awareness of measures for talent cultivation and introduction under the rural digital economy, 66.67% of the users believe that the most helpful measure for talent cultivation and introduction is &#8220;providing employment and entrepreneurship support policies for digital talents&#8221;, and 59.67% of the users hope to &#8220;build a digital talent exchange platform to promote cooperation&#8221;. This indicates that in the future development of the rural digital economy, emphasis should be placed on and support provided for the cultivation of relevant digital talents, and at the same time, relevant platforms should be established for in-depth cooperation.<\/p>\n<p>Analysts from iiMedia Research believe that to promote the sustained, healthy and balanced development of the digital economy in rural areas in the future, industry associations need to play an active role, optimize supply chain collaboration, and strengthen the construction of infrastructure such as cold chain logistics to reduce loss costs. Establish a regional e-commerce training system to enhance the operational capabilities of practitioners; By leveraging the content e-commerce model, further tap into the consumption potential of the lower-tier markets. Through multi-party collaborative efforts, the tremendous power of the rural digital economy can be fully unleashed, facilitating the leapfrog development of rural areas.(\u00a0The complete high-definition PDF version of &#8220;iiMedia Report | Survey data on the development status of China&#8217;s rural digital economy market and consumer behavior in 2025&#8221; is 41\u00a0pages long. You can click the report download button at the bottom of the article to download the report.)<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2025\/05\/1748304074829_1.webp' alt='\u6570\u5b57\u4e61\u6751\u8c03\u7814\u60c5\u51b5\u6c47\u62a5__\u4e61\u6751\u6570\u5b57\u7ecf\u6d4e\u8c03\u67e5\u95ee\u5377' \/><\/p>\n<p>2016-2025\u5e74\u4e2d\u56fd\u519c\u6751\u7f51\u7edc\u96f6\u552e\u989d\u53ca\u9884\u6d4b<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2025\/05\/1748304074829_2.jpg' alt='\u6570\u5b57\u4e61\u6751\u8c03\u7814\u60c5\u51b5\u6c47\u62a5__\u4e61\u6751\u6570\u5b57\u7ecf\u6d4e\u8c03\u67e5\u95ee\u5377' 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