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According to the latest &#8220;Survey Data on the market development status and consumer behavior of China&#8217;s e-cigarette industry in 2025&#8221; released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, the domestic sales market size of China&#8217;s e-cigarette industry shows a significant growth trend. In 2024, the market size of e-cigarettes reached 59.81 billion yuan, demonstrating the strong development momentum and growth potential of this industry in the domestic market. In the situation of Chinese consumers&#8217; purchase of e-cigarettes in 2025, the proportion of consumers who have purchased e-cigarettes is as high as 64.26%, while the proportion of consumers who have not purchased e-cigarettes is 35.74%. This data indicates that the penetration rate of e-cigarettes among Chinese consumers is relatively high, and the majority of consumers choose to purchase e-cigarettes. Among the factors that Chinese consumers consider when purchasing e-cigarettes in 2025, the material of the cigarette tip, accounting for 42.69%, became the most important factor for consumers when choosing e-cigarettes. The second is the cleaning cycle, accounting for 37.87%. The proportions of battery life and tar content are also relatively high, at 37.69% and 37.52% respectively, indicating that when consumers purchase e-cigarettes, they pay more attention to factors related to health and user experience such as the material of the cigarette tip, battery life and tar content.<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2025\/07\/1751986839879_0.jpg' alt='\u9999\u70df\u8c03\u67e5__\u70df\u8349\u6d88\u8d39\u8005\u8c03\u67e5\u95ee\u5377' \/><\/p>\n<p>Analysts from iiMedia Research believe that in the future, in China&#8217;s e-cigarette industry, AI will be deeply applied with big data in terms of technology, providing customized massage solutions through the analysis of users&#8217; body data. In terms of health, the optimization of nicotine salt formulas and the accelerated iteration of low-temperature non-combustion technology have promoted the upgrade of the product&#8217;s harm reduction performance. In the market, with stricter regulation, the industry concentration has increased, and leading enterprises are accelerating their channel penetration into third &#8211; and fourth-tier cities and overseas market layout. Meanwhile, the demands for health and personalization have driven the rise of innovative categories such as herbal extract e-cigarettes and degradable packaging. Enterprises need to build competitive barriers within the framework of compliance through technological innovation, refined operation of channels and differentiated product strategies. Meanwhile, society should strengthen the protection of minors and guidance on healthy consumption to promote the sustainable development of the industry. (The complete high-definition PDF version of &#8220;iiMedia Report | Survey Data on the market development status and consumer behavior of China&#8217;s e-cigarette industry in 2025&#8221; is 42 pages long. You can click the report download button at the bottom of the article to download the report)<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2025\/07\/1751986839879_1.webp' alt='\u9999\u70df\u8c03\u67e5__\u70df\u8349\u6d88\u8d39\u8005\u8c03\u67e5\u95ee\u5377' \/><\/p>\n<p>2017-2024\u5e74\u4e2d\u56fd\u7535\u5b50\u70df\u884c\u4e1a\u5916\u9500\u5e02\u573a\u89c4\u6a21<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2025\/07\/1751986839879_2.jpg' alt='_\u9999\u70df\u8c03\u67e5_\u70df\u8349\u6d88\u8d39\u8005\u8c03\u67e5\u95ee\u5377' \/><\/p>\n<p>\u6570\u636e\u663e\u793a\uff0c2017-2024\u5e74\u4e2d\u56fd\u7535\u5b50\u70df\u5916\u9500\u5e02\u573a\u89c4\u6a21\u5448\u73b0\u51fa\u8fc5\u731b\u7684\u589e\u957f\u6001\u52bf\u30022017\u5e74\u5916\u9500\u5e02\u573a\u89c4\u6a21\u4ec5\u4e3a152.3\u4ebf\u5143\uff0c2018\u5e74\u589e\u957f\u81f3210.8\u4ebf\u5143\uff0c2019\u5e74\u8fdb\u4e00\u6b65\u8fbe\u5230305.2\u4ebf\u5143 \u30022020\u5e74\u89c4\u6a21\u4e3a344.2\u4ebf\u5143 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