{"id":15121,"date":"2025-07-09T23:00:37","date_gmt":"2025-07-09T15:00:37","guid":{"rendered":"https:\/\/www.ztuzx.com\/?p=15121"},"modified":"2025-07-09T23:00:37","modified_gmt":"2025-07-09T15:00:37","slug":"%e8%89%be%e5%aa%92%e5%92%a8%e8%af%a2-2025%e5%b9%b4%e4%b8%ad%e5%9b%bd%e7%a7%bb%e5%8a%a8%e6%94%af%e4%bb%98%e8%a1%8c%e4%b8%9a%e5%8f%91%e5%b1%95%e7%8a%b6%e5%86%b5%e4%b8%8e%e7%94%a8%e6%88%b7%e8%a1%8c","status":"publish","type":"post","link":"https:\/\/www.ztuzx.com\/?p=15121","title":{"rendered":"\u827e\u5a92\u54a8\u8be2 | 2025\u5e74\u4e2d\u56fd\u79fb\u52a8\u652f\u4ed8\u884c\u4e1a\u53d1\u5c55\u72b6\u51b5\u4e0e\u7528\u6237\u884c\u4e3a\u8c03\u67e5\u6570\u636e"},"content":{"rendered":"<p>\u5728\u6570\u5b57\u5316\u6d6a\u6f6e\u4e0e\u91d1\u878d\u79d1\u6280\u6df1\u5ea6\u878d\u5408\u7684\u63a8\u52a8\u4e0b\uff0c\u4e2d\u56fd\u79fb\u52a8\u652f\u4ed8\u884c\u4e1a\u8fd1\u5e74\u6765\u53d6\u5f97\u4e86\u4ee4\u4eba\u77a9\u76ee\u7684\u53d1\u5c55\u6210\u5c31\uff0c\u6210\u4e3a\u5168\u7403\u652f\u4ed8\u9886\u57df\u7684\u91cd\u8981\u5f15\u9886\u529b\u91cf\u3002\u6839\u636e\u5168\u7403\u9886\u5148\u7684\u65b0\u7ecf\u6d4e\u4ea7\u4e1a\u7b2c\u4e09\u65b9\u6570\u636e\u6316\u6398\u548c\u5206\u6790\u673a\u6784iiMedia Research\uff08\u827e\u5a92\u54a8\u8be2\uff09\u6700\u65b0\u53d1\u5e03\u7684\u300a2025\u5e74\u4e2d\u56fd\u79fb\u52a8\u652f\u4ed8\u884c\u4e1a\u53d1\u5c55\u72b6\u51b5\u4e0e\u7528\u6237\u884c\u4e3a\u8c03\u67e5\u6570\u636e\u300b\u6570\u636e\u663e\u793a\uff0c2024\u5e74\u4e2d\u56fd\u79fb\u52a8\u652f\u4ed8\u4ea4\u6613\u89c4\u6a21\u8fbe\u5230563.7\u4e07\u4ebf\u5143\uff0c\u672a\u6765\u968f\u7740\u5c45\u6c11\u6536\u5165\u6c34\u5e73\u63d0\u9ad8\u548c\u79d1\u6280\u7684\u4e0d\u65ad\u8fdb\u6b65\uff0c\u672a\u6765\u4e2d\u56fd\u79fb\u52a8\u652f\u4ed8\u4ea4\u6613\u89c4\u6a21\u8fd8\u4f1a\u7ee7\u7eed\u589e\u957f\u3002\u5728\u4e2d\u56fd\u79fb\u52a8\u652f\u4ed8\u7528\u6237\u4f7f\u7528\u8fc7\u624b\u673a\u652f\u4ed8\u7684\u4e3b\u8981\u573a\u666f\u4e2d\uff0c\u5927\u578b\u5546\u8d85\u4ee567.91%\u7684\u5360\u6bd4\u6210\u4e3a\u79fb\u52a8\u652f\u4ed8\u7528\u6237\u4f7f\u7528\u624b\u673a\u652f\u4ed8\u6700\u591a\u7684\u573a\u666f\uff0c\u5176\u6b21\u662f\u4fbf\u5229\u5e97\u548c\u9910\u996e\u95e8\u5e97\uff0c\u5360\u6bd4\u5206\u522b\u4e3a66.94%\u548c65.64%\u3002\u8fd9\u8868\u660e\u7edd\u5927\u90e8\u5206\u7528\u6237\u613f\u610f\u5728\u7ebf\u4e0b\u4f7f\u7528\u624b\u673a\u652f\u4ed8\u3002\u5728\u4e2d\u56fd\u79fb\u52a8\u652f\u4ed8\u7528\u6237\u624b\u673a\u652f\u4ed8\u4e3b\u8981\u4f7f\u7528\u7684\u8d26\u6237\u7c7b\u578b\u4e2d\uff0c\u652f\u4ed8\u5b9d\u4f59\u989d\u4ee568.23%\u7684\u9ad8\u5360\u6bd4\u4f4d\u5c45\u9996\u4f4d\uff0c\u5fae\u4fe1\u96f6\u94b1\u4ee564.18%\u7684\u5360\u6bd4\u7d27\u968f\u5176\u540e\uff0c\u6392\u540d\u7b2c\u4e8c\u3002\u8bf4\u660e\u5927\u90e8\u5206\u7528\u6237\u4e60\u60ef\u65b9\u4fbf\u5feb\u6377\u7684\u4ea4\u6613\u8d26\u6237\u7c7b\u578b\u3002\u827e\u5a92\u54a8\u8be2\u5206\u6790\u5e08\u8ba4\u4e3a\uff0c\u672a\u6765\uff0c\u884c\u4e1a\u9700\u5728\u4fdd\u969c\u652f\u4ed8\u5b89\u5168\u7684\u524d\u63d0\u4e0b\uff0c\u8fdb\u4e00\u6b65\u4f18\u5316\u7528\u6237\u4f53\u9a8c\uff0c\u62d3\u5c55\u8de8\u5883\u652f\u4ed8\u7b49\u65b0\u4e1a\u52a1\u9886\u57df\uff0c\u63a8\u52a8\u79fb\u52a8\u652f\u4ed8\u670d\u52a1\u5411\u667a\u80fd\u5316\u3001\u4e2a\u6027\u5316\u3001\u56fd\u9645\u5316\u65b9\u5411\u8fc8\u8fdb\u3002\uff08\u300a\u827e\u5a92\u54a8\u8be2 |\u00a02025\u5e74\u4e2d\u56fd\u79fb\u52a8\u652f\u4ed8\u884c\u4e1a\u53d1\u5c55\u72b6\u51b5\u4e0e\u7528\u6237\u884c\u4e3a\u8c03\u67e5\u6570\u636e\u300b\u5b8c\u6574\u9ad8\u6e05PDF\u7248\u517149\u9875\uff0c\u53ef\u70b9\u51fb\u6587\u7ae0\u5e95\u90e8\u62a5\u544a\u4e0b\u8f7d\u6309\u94ae\u8fdb\u884c\u62a5\u544a\u4e0b\u8f7d\uff09<\/p>\n<p>Driven by the deep integration of the digital wave and fintech, China&#8217;s mobile payment industry has achieved remarkable development accomplishments in recent years and has become an important leading force in the global payment field. According to the latest &#8220;iiMedia Report | Survey data on the development status and user behavior of China&#8217;s mobile payment industry in 2025&#8221; released by iiMedia Research, a world-leading third-party data mining and analysis institution for the new economy industry, the transaction scale of China&#8217;s mobile payment reached 563.7 trillion yuan in 2024. In the future, with the increase in residents&#8217; income levels and the continuous advancement of technology, the transaction volume of mobile payment in China will continue to grow. Among the main scenarios where mobile payment users in China have used mobile payments, large supermarkets, with a proportion of 67.91%, are the scenarios where mobile payment users use mobile payments the most, followed by convenience stores and restaurants, with proportions of 66.94% and 65.64% respectively. This indicates that the vast majority of users are willing to use mobile payment offline. Among the main account types used by mobile payment users in China for mobile payment, Alipay Balance ranks first with a high proportion of 68.23%, followed closely by wechat Wallet with a proportion of 64.18%, ranking second. It indicates that the majority of users are accustomed to convenient and fast transaction account types. Analysts from iiMedia Research believe that in the future, the industry needs to further optimize user experience under the premise of ensuring payment security, expand new business areas such as cross-border payment, and promote the development of mobile payment services towards intelligence, personalization and internationalization. (The complete high-definition PDF version of &#8220;iiMedia Report | Survey data on the development status and user behavior of China&#8217;s mobile payment industry in 2025&#8221; is 49 pages long. You can click the report download button at the bottom of the article to download the report.)<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2025\/07\/1752073235546_0.webp' alt='\u79fb\u52a8\u652f\u4ed8\u7684\u60c5\u51b5\u8c03\u67e5__\u79fb\u52a8\u652f\u4ed8\u73b0\u72b6\u95ee\u5377\u8c03\u67e5\u76ee\u7684' \/><\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2025\/07\/1752073235546_1.jpg' alt='\u79fb\u52a8\u652f\u4ed8\u73b0\u72b6\u95ee\u5377\u8c03\u67e5\u76ee\u7684_\u79fb\u52a8\u652f\u4ed8\u7684\u60c5\u51b5\u8c03\u67e5_' \/><\/p>\n<p>2014-2024\u5e74\u4e2d\u56fd\u79fb\u52a8\u652f\u4ed8\u4ea4\u6613\u89c4\u6a21<\/p>\n<p>\u6570\u636e\u663e\u793a\uff0c2014-2024\u5e74\uff0c\u4e2d\u56fd\u79fb\u52a8\u652f\u4ed8\u4ea4\u6613\u89c4\u6a21\u6574\u4f53\u5448\u589e\u957f\u6001\u52bf\u30022014-2019\u5e74\uff0c\u968f\u7740\u79fb\u52a8\u4e92\u8054\u7f51\u4e0e\u652f\u4ed8\u6280\u672f\u53d1\u5c55\uff0c\u89c4\u6a21\u5feb\u901f\u6500\u5347\uff0c\u4ece22.6\u4e07\u4ebf\u5143\u6da8\u81f3347.0\u4e07\u4ebf\u5143\u30022020-2022\u5e74\u53d7\u75ab\u60c5\u5f71\u54cd\uff0c\u589e\u957f\u8282\u594f\u6709\u53d8\uff0c2020\u5e74\u8fbe432.2\u4e07\u4ebf\u5143\uff0c2021\u5e74\u4e3a526.9\u4e07\u4ebf\u5143\uff0c2022\u5e74\u964d\u81f3499.6\u4e07\u4ebf\u5143\u30022023- 2024\u5e74\u7ecf\u6d4e\u590d\u82cf\uff0c\u6d88\u8d39\u56de\u6696\uff0c\u89c4\u6a21\u56de\u5347\uff0c2023\u5e74\u8fbe555.3\u4e07\u4ebf\u5143\uff0c2024\u5e74\u4e3a563.7\u4e07\u4ebf\u5143\u3002<\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2025\/07\/1752073235546_2.webp' alt='_\u79fb\u52a8\u652f\u4ed8\u73b0\u72b6\u95ee\u5377\u8c03\u67e5\u76ee\u7684_\u79fb\u52a8\u652f\u4ed8\u7684\u60c5\u51b5\u8c03\u67e5' \/><\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2025\/07\/1752073235546_3.jpg' alt='_\u79fb\u52a8\u652f\u4ed8\u7684\u60c5\u51b5\u8c03\u67e5_\u79fb\u52a8\u652f\u4ed8\u73b0\u72b6\u95ee\u5377\u8c03\u67e5\u76ee\u7684' 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alt='\u79fb\u52a8\u652f\u4ed8\u7684\u60c5\u51b5\u8c03\u67e5_\u79fb\u52a8\u652f\u4ed8\u73b0\u72b6\u95ee\u5377\u8c03\u67e5\u76ee\u7684_' \/><\/p>\n<p><img src='https:\/\/www.ztuzx.com\/wp-content\/uploads\/2025\/07\/1752073235546_5.jpg' alt='\u79fb\u52a8\u652f\u4ed8\u7684\u60c5\u51b5\u8c03\u67e5_\u79fb\u52a8\u652f\u4ed8\u73b0\u72b6\u95ee\u5377\u8c03\u67e5\u76ee\u7684_' 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