{"id":15127,"date":"2025-07-12T23:00:28","date_gmt":"2025-07-12T15:00:28","guid":{"rendered":"https:\/\/www.ztuzx.com\/?p=15127"},"modified":"2025-07-12T23:00:28","modified_gmt":"2025-07-12T15:00:28","slug":"%e8%89%be%e5%aa%92%e5%92%a8%e8%af%a2-2025%e5%b9%b4%e4%b8%ad%e5%9b%bd%e7%9f%ad%e8%a7%86%e9%a2%91%e5%b8%82%e5%9c%ba%e7%8e%af%e5%a2%83%e5%88%86%e6%9e%90%e4%b8%8e%e7%94%a8%e6%88%b7%e8%a1%8c%e4%b8%ba","status":"publish","type":"post","link":"https:\/\/www.ztuzx.com\/?p=15127","title":{"rendered":"\u827e\u5a92\u54a8\u8be2 | 2025\u5e74\u4e2d\u56fd\u77ed\u89c6\u9891\u5e02\u573a\u73af\u5883\u5206\u6790\u4e0e\u7528\u6237\u884c\u4e3a\u8c03\u67e5\u6570\u636e"},"content":{"rendered":"

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In recent years, driven by technological iteration and the upgrading of user demands, China’s short-video industry has formed a mature ecosystem. According to the latest “Analysis of China’s short video market environment and user behavior survey data in 2025” released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, the market size of micro-short dramas in China was 50.44 billion yuan in 2024. It is expected to grow to 67.79 billion yuan in 2025. With the development of technology and the maturity of the market, the micro-short drama market is expected to continue to expand. The short-video platforms preferred by Chinese users in 2025. Among them, Douyin has the highest proportion, reaching 39.55%, and has become the most preferred short-video platform by users. Kuaishou accounts for 27.19%. This data indicates that the Douyin platform accounts for a relatively high proportion among the short-video platforms preferred by users, reflecting its strong user appeal. Due to differences in content features and functions, various platforms present different patterns in users’ preference choices.<\/p>\n

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Among the short-video platforms where Chinese users made online purchases in 2025, Douyin had the highest proportion, reaching 44.70%, and was the most commonly used short-video platform for users to make online purchases. The second is Kuaishou, accounting for 37.11%. This indicates that Douyin and Kuaishou hold a significant market share in the short-video e-commerce field and are more favored by users. Factors such as the content ecosystem, user base, and e-commerce functions of the platforms may influence users’ online shopping choices. Analysts from iiMedia Research believe that in the future, the short-video industry will deepen its development through technological integration and scene extension: AI large models will empower precise content creation, achieving full-process automation from “user profiling – script generation – intelligent editing”. The “short video +” model has permeated into fields such as healthcare, education, and cultural tourism, for instance, scenarios like virtual consultation short video science popularization and AR guided Tours in scenic spots have been implemented. At the commercial level, innovative forms such as brand-customized short dramas and interactive advertisements have emerged. Meanwhile, compliant operation and user privacy protection have become the core issues for the sustainable development of the industry. \uff08The complete high-definition PDF version of “iiMedia Report | Analysis of China’s short video market environment and user behavior survey data in 2025” is 61 pages long. You can click the report download button at the bottom of the article to download the report.\uff09<\/p>\n

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